I’m a big proponent of stockpiling your own collection of high-quality images as a marketing resource. You can never have enough.
Photos of your own customers and staff are best. Especially images that sparkle with candidness and authenticity. Please, junk those plastic-coated, staged photos. I promise, your customer can tell the difference between a phony and an authentic smile.
Now I admit, candid images are difficult to capture. By definition, candid moments are unplanned and occur in a flash, and you’re often too busy running your business to notice. That’s why, if you can afford to, hire a professional photographer to spend a day or two at your business. [...]
8. March 2010
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