With today’s Monday Morning Quote, author and marketing consultant, Tom Wanek, shares a quick marketing tip from Robert Wright, author of The Moral Animal: Why We Are, the Way We Are. Today’s quote discusses the limitations of you marketing strategy.

In this Monday Morning Quote, author and marketing consultant, Tom Wanek, shares a two-minute marketing tip from the wisdom of neuroscientist Jonah Lehrer, author of How We Decide. Today’s quote discusses simplicity in marketing and its effect on consumers.

I’m a big proponent of stockpiling your own collection of high-quality images as a marketing resource. You can never have enough.

Photos of your own customers and staff are best. Especially images that sparkle with candidness and authenticity. Please, junk those plastic-coated, staged photos. I promise, your customer can tell the difference between a phony and an authentic smile.

Now I admit, candid images are difficult to capture. By definition, candid moments are unplanned and occur in a flash, and you’re often too busy running your business to notice. That’s why, if you can afford to, hire a professional photographer to spend a day or two at your business. [...]