Burger King’s Whopper of a Marketing Stunt

· 6 Comments

Have the folks over at Burger King lost their freakin’ minds? A meat-scented body spray. Seriously? I’m hoping this one’s a joke.

For just $3.99, you can “Behold the scent of seduction with a hint of flame-broiled meat.”

Sounds like something your dog might want to sniff. I’d love to have the inside dirt on how much it cost for this eighteen car pileup on the marketing superhighway. This does nothing to build brand credibility. It erodes it. That’s about all I care to say.

Categories: Credibility & Trust - Tags: , , ,

  • http://ahamodernliving.com/ Jayme

    Just when I start to feel intimidated about playing with the big boys. I see a commercial like this one. STUPID!

  • http://ahamodernliving.com/ Jayme

    Just when I start to feel intimidated about playing with the big boys. I see a commercial like this one. STUPID!

  • http://brianm.cc/ Brian

    First post I read on your site and I have to utterly and completely disagree. Theyre talking about this thing on a morning show, and youre posting about it on your blog. People are talking about burger king. Personally I don’t see how it erodes their credibitly as BK seems to be on the oddball/fun side when they market themselves. Perhaps if Macy’s did this or something. I don’t think every single ad or marketing message needs to build up a brand. Sometimes it’s just to get peple talking and building top-of mind awareness. A burger scented spray sure does that.

  • http://brianm.cc Brian

    First post I read on your site and I have to utterly and completely disagree. Theyre talking about this thing on a morning show, and youre posting about it on your blog. People are talking about burger king. Personally I don’t see how it erodes their credibitly as BK seems to be on the oddball/fun side when they market themselves. Perhaps if Macy’s did this or something. I don’t think every single ad or marketing message needs to build up a brand. Sometimes it’s just to get peple talking and building top-of mind awareness. A burger scented spray sure does that.

  • http://www.MarketingBeyondAdvertising.com/blog/ Tom Wanek

    Yep Jayme, I’m with ya on this one. Most marketing train wrecks I’ve comes across include one of the big boys.

    Brian, I respect your opinion. But it will be interesting if this actually sells burgers.

  • Tom Wanek

    Yep Jayme, I’m with ya on this one. Most marketing train wrecks I’ve comes across include one of the big boys.

    Brian, I respect your opinion. But it will be interesting if this actually sells burgers.