Wizards on the Road

There’s some pretty scary stuff out there in the world — from salmonella-tainted peanut butter to terrorism and global warming.

But this economy is a real nightmare.

Hey, don’t panic! Simmer down for a bit. Before you run shrieking in horror, let’s look at the situation from a scientific viewpoint.

Did you know there’s a formula that describes how all of the elements in your marketing relate directly to your top-line sales revenue?

Advertising
Word-of-mouth
Copy-writing
Merchandising
In-store experiences and more?

It’s like a chemical compound producing a marketing gestalt.

I know. I know. You think of marketing as a crapshoot. Something akin to a monkey throwing darts. Poof! There’s a ton of smoke blown. And yet, nothing happens.

Listen, if you want to throw up the little white flag that’s cool with me. I won’t hold it against you. But, if you rather get the marketing monkey off your back, join me and several of my brightest colleagues for the Marketing Performance Equation 2-Day Workshop on February 19th & 20th, 2009 in Denver, Colorado.

We have plenty of marketing mojo to share that’ll prepare you for this terrifying economy. We can’t promise it’ll do anything about terrorism and global warming, but it certainly can’t hurt, right?