Comments on: The Most Lethal Credibility Killer in Marketing http://www.marketingbeyondadvertising.com/2009/07/the-most-lethal-credibility-killer-in-marketing/ Accelerate your credibility to drive more traffic, sales and word-of-mouth Tue, 07 Sep 2010 01:19:53 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Paul http://www.marketingbeyondadvertising.com/2009/07/the-most-lethal-credibility-killer-in-marketing/comment-page-1/#comment-19 Paul Tue, 01 Sep 2009 19:03:37 +0000 http://s81139.gridserver.com/?p=148#comment-19 Ha! I've gotta admit, I didn't spot it until you pointed it out. Mind you, I don't know whether it's being deliberately misleading. Maybe it did lead to some disappointed visitors at first, but I'm guessing the salesperson sold them something else instead :D Ha! I’ve gotta admit, I didn’t spot it until you pointed it out. Mind you, I don’t know whether it’s being deliberately misleading. Maybe it did lead to some disappointed visitors at first, but I’m guessing the salesperson sold them something else instead :D

]]> By: William Waites http://www.marketingbeyondadvertising.com/2009/07/the-most-lethal-credibility-killer-in-marketing/comment-page-1/#comment-18 William Waites Sat, 15 Aug 2009 19:02:47 +0000 http://s81139.gridserver.com/?p=148#comment-18 Kind of an easy task - to find deception in a used car dealer's advertising. Who would have thought? But, here's another one. The local Hyundai dealer advertised a selling price that included a deduction to the MSRP of "$3000 customer discount". It was a good price so, since I admired the Hyundai warranty, I stopped by. I actually got into the purchase process when I learned the $3000 customer discount was a discount of the price if I gave them an additional $3000. I was dumbfounded. "You can't be serious," I said. Yep, they were. So I walked. Later, I got a call from the sales manger. "Why did you abort your purchase?" I explained it to him and said, "I came by for the price and the warranty. If I can't trust you about advertising and price, how can I trust you about the warranty. His answer? "The warranty comes from the factory." I swore never to buy anything from this dealer ever and I doubt I'll buy a Hyundai anywhere. Geez! Kind of an easy task – to find deception in a used car dealer’s advertising. Who would have thought?

But, here’s another one. The local Hyundai dealer advertised a selling price that included a deduction to the MSRP of “$3000 customer discount”. It was a good price so, since I admired the Hyundai warranty, I stopped by. I actually got into the purchase process when I learned the $3000 customer discount was a discount of the price if I gave them an additional $3000.

I was dumbfounded. “You can’t be serious,” I said. Yep, they were. So I walked.

Later, I got a call from the sales manger. “Why did you abort your purchase?”

I explained it to him and said, “I came by for the price and the warranty. If I can’t trust you about advertising and price, how can I trust you about the warranty.

His answer? “The warranty comes from the factory.”

I swore never to buy anything from this dealer ever and I doubt I’ll buy a Hyundai anywhere. Geez!

]]> By: Matt Barnes http://www.marketingbeyondadvertising.com/2009/07/the-most-lethal-credibility-killer-in-marketing/comment-page-1/#comment-17 Matt Barnes Thu, 16 Jul 2009 19:01:55 +0000 http://s81139.gridserver.com/?p=148#comment-17 I agree. As a consumer if there is deception right away I am thinking, what else are they deceptive about? The financing, where the car comes from, hidden costs, warranties they won’t fulfill, etc? Your mind becomes a frantic, paranoid, panic machine. I agree.
As a consumer if there is deception right away I am thinking, what else are they deceptive about? The financing, where the car comes from, hidden costs, warranties they won’t fulfill, etc? Your mind becomes a frantic, paranoid, panic machine.

]]> By: Jake Brumby http://www.marketingbeyondadvertising.com/2009/07/the-most-lethal-credibility-killer-in-marketing/comment-page-1/#comment-16 Jake Brumby Wed, 15 Jul 2009 19:01:17 +0000 http://s81139.gridserver.com/?p=148#comment-16 I read it as it says it - 75% of MSRP i.e. a 25% discount. Nobody sells brand new cars at 75% off MSRP do they? I get your drift though - if someone sees this as 75% discount, then they will think the salesman has pulled a cheap trick to get them on the forecourt. Off topic, you don't half have gas guzzling cars over there in the US. The ones in the ad are between 20 and 36MPG - that' shocking. My VW Polo runs a long term average of 67MPG and its a smooth ride with plenty of power and a top speed of about 160kmh. No wonder your automakers ran into trouble! Do your wallet a favour (and the environment) and buy a higher MPG vehicle. This is a handy site: http://www.whatgreencar.com/ I read it as it says it – 75% of MSRP i.e. a 25% discount. Nobody sells brand new cars at 75% off MSRP do they? I get your drift though – if someone sees this as 75% discount, then they will think the salesman has pulled a cheap trick to get them on the forecourt.

Off topic, you don’t half have gas guzzling cars over there in the US. The ones in the ad are between 20 and 36MPG – that’ shocking. My VW Polo runs a long term average of 67MPG and its a smooth ride with plenty of power and a top speed of about 160kmh. No wonder your automakers ran into trouble! Do your wallet a favour (and the environment) and buy a higher MPG vehicle. This is a handy site: http://www.whatgreencar.com/

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