Create a Marketing Revolution In Just Three Easy Steps

The success of your business is related to standing out, not fitting in. But far too often, business owners dive headfirst into the pitfall of looking within their own industry for ideas and inspiration.

Unfortunately this approach leads to stagnant and stale marketing. But jogging your brain cells and creating a marketing revolution is easy when you apply a little Business Problem Topology.

Business Problem Topology is the process of identifying a parallel but unrelated business or category that faced a similar challenge, and adapting their solution to overcome yours.

Here’s how to apply Business Problem Topology to your business:

Step One: List out the defining characteristics of a challenge you confront within your own industry. What problems are inherent in selling your products or services? What attitudes or responses have become commonplace?

Step Two: Identify a parallel but unrelated business category that shares these same defining characteristics.

Step Three: Look for ideas, inspiration and solutions, and apply what you’ve discovered.

Yep, I told you this was easy. Now let’s see how Clockworks Home Services, Inc. has applied Business Problem Topology to create the nation’s #1 heating and air conditioning franchise.

Business Problem Topology in Action:

Being handcuffed to a repair technician’s schedule is something we’ve all experienced. Sure, they’ll come out to your home and fix your furnace, but only by further disrupting your life. “Anytime between 8 a.m. and 5 p.m.” is the closest you’ll get to nailing down an arrival time.

Amazingly, most in-home service companies completely disregard the customer’s time, preferring to brag about being the “largest” or having the “highest-quality.”

But not Clockworks Home Services. The company has built a number of America’s most successful in-home service franchises, including One Hour Heating & Air Conditioning, by adapting the Fed-Ex or Dominos Pizza on-time delivery guarantee to its own delivery of on-time service.

Here’s how it works: Schedule an appointment and an experienced repair technician will show up at your home within a one-hour service window. If the technician arrives after the one-hour window expires – even just one teeny tiny second – the entire service call is free. Including parts and labor. To further ensure your time isn’t wasted, each service truck arrives fully stocked and loaded with more than $15,000 in parts, avoiding those time-consuming trips “back to the shop.”

By applying Business Problem Topology – One Hour created a marketing revolution that’s boomed their business. And it’s no coincidence that the company enjoys a 90 percent closure rate on every in-bound call they receive. Now that’s impressive!

So how do you plan to use Business Problem Topology to revolutionize your industry? Leave a comment below, I’d love to hear what you’ve come up with.