Comments on: Disney’s Credibility Blunder http://www.marketingbeyondadvertising.com/2009/11/disney%e2%80%99s-credibility-blunder/ Accelerate your credibility to drive more traffic, sales and word-of-mouth Mon, 01 Mar 2010 18:03:30 -0800 http://wordpress.org/?v=2.9.2 hourly 1 By: Peter M http://www.marketingbeyondadvertising.com/2009/11/disney%e2%80%99s-credibility-blunder/comment-page-1/#comment-364 Peter M Sat, 07 Nov 2009 15:43:38 +0000 http://www.marketingbeyondadvertising.com/?p=445#comment-364 I think they should name the game"Hell Fire Mickey'....LOL Sometimes Disney just isn't the Disney we grew up on...but that is just how I feel. Thanks for the great post. I think they should name the game”Hell Fire Mickey’….LOL Sometimes Disney just isn’t the Disney we grew up on…but that is just how I feel. Thanks for the great post.

]]> By: Tom Wanek http://www.marketingbeyondadvertising.com/2009/11/disney%e2%80%99s-credibility-blunder/comment-page-1/#comment-289 Tom Wanek Fri, 06 Nov 2009 15:56:52 +0000 http://www.marketingbeyondadvertising.com/?p=445#comment-289 Phil: Lol. I have a friend already in that arena. Let's just say I'll leave political consulting up to him. Thanks for your comments. Michele: You're right, if things start off rocky, Disney probably won't stand by its decision and the flip-flopping signals will further damage the company's credibility. Phil: Lol. I have a friend already in that arena. Let’s just say I’ll leave political consulting up to him. Thanks for your comments.

Michele: You’re right, if things start off rocky, Disney probably won’t stand by its decision and the flip-flopping signals will further damage the company’s credibility.

]]> By: Michele Miller http://www.marketingbeyondadvertising.com/2009/11/disney%e2%80%99s-credibility-blunder/comment-page-1/#comment-287 Michele Miller Fri, 06 Nov 2009 15:35:36 +0000 http://www.marketingbeyondadvertising.com/?p=445#comment-287 I have to wonder if Disney took a long, hard look at their core values before making this decision. Giving them the benefit of the doubt - let's say they did, and think it's worth the risk - I then have to wonder if they actually thought about sticking with their decision for the long haul. My guess would be they didn't. Too many decisions like this are made without thinking about possible crisis control down the road. Not to mention unfixable brand damage. I have to wonder if Disney took a long, hard look at their core values before making this decision. Giving them the benefit of the doubt – let’s say they did, and think it’s worth the risk – I then have to wonder if they actually thought about sticking with their decision for the long haul. My guess would be they didn’t. Too many decisions like this are made without thinking about possible crisis control down the road. Not to mention unfixable brand damage.

]]> By: Phil Van Treuren http://www.marketingbeyondadvertising.com/2009/11/disney%e2%80%99s-credibility-blunder/comment-page-1/#comment-286 Phil Van Treuren Fri, 06 Nov 2009 15:29:45 +0000 http://www.marketingbeyondadvertising.com/?p=445#comment-286 Tom, great post as usual. Perhaps it is the politician in me, but all of your advice applies perfectly to campaigns, too. Ever thought about going into political consulting? Tom, great post as usual. Perhaps it is the politician in me, but all of your advice applies perfectly to campaigns, too. Ever thought about going into political consulting?

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