Many of you know that I’ve been writing a book for quite some time. Well, I’m happy to FINALLY announce the publication of my new book, Currencies That Buy Credibility.
The official release date for the book is November 23rd, but you can place your pre-order on Amazon.
Here’s the scoop: The believability of your company’s marketing message is directly related to your willingness to risk or spend one or more of six resources. And the more you risk or spend, the more believable your message becomes (Psst!… money is only one of the six.).
Currencies That Buy Credibility teaches you the six currencies, shows you successful examples of each and helps you craft your own believable power statement.
You’ll also learn these golden nuggets:
- Why your marketing message must account for credibility.
- What biologists and neurologists have discovered about communicating with honesty and trust.
- Three questions that will align what you are saying with who you are being.
- Where credibility fits into the entire mechanism of persuasive marketing communication.
The bottom line: Currencies That Buy Credibility is the book that teaches you how to accelerate your credibility to drive more traffic, sales and word-of-mouth.
If you’re interested in reviewing the book and/or conducting an interview, contact me and I’ll make sure you get put on the press list for a free copy.
Most importantly, this book could not have been written without YOUR support. Thank you and enjoy reading!
Thu, Nov 12, 2009
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