As predicted, Phil Van Treuren won his Council-at-Large seat.
In a follow-up to last month’s blog post, Sending Tiny Credible Signals That Go Beyond Words, I thought I’d share an email I received from Phil this morning:
From: Phil Van Treuren
Date: November 4, 2009
Title: You Are Nostradamus
Subject: Tom, you are the man. You were right, I beat everyone in the city, including the incumbents, was the top vote getter out of all four candidates. When are we going to get to meet face-to-face? Thanks again! – Phil Van Treuren
In the cut-throat business of politics, Phil won the hearts of voters by sending them tiny signals that elevate credibility, taking his campaign beyond words. Phil knows that trust understands a language that does not rely on words, and that’s why he took a “show, don’t tell” approach with his campaign.
Oh, and did I mention that Phil ran as a Republican in a predominantly Democratic town?
If you want to learn the communication techniques Phil used to win his campaign, go back and read my original post. Applying these methods to your marketing will help you speak more credibly and win your customer’s trust.
Wed, Nov 4, 2009
Credibility & Trust