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	<title>Comments on: Could Customer Hoop-Jumping Be Robbing You Blind?</title>
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	<link>http://www.marketingbeyondadvertising.com/2009/12/could-customer-hoop-jumping-be-robbing-you-blind/</link>
	<description>Accelerate your credibility to drive more traffic, sales and word-of-mouth</description>
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		<title>By: Stephen Da Cambra</title>
		<link>http://www.marketingbeyondadvertising.com/2009/12/could-customer-hoop-jumping-be-robbing-you-blind/comment-page-1/#comment-1288</link>
		<dc:creator>Stephen Da Cambra</dc:creator>
		<pubDate>Sun, 06 Dec 2009 23:36:27 +0000</pubDate>
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		<description>Tom, great post and excellent advice.  It&#039;s like &quot;looking after he pennies&quot; - take care of the simple things and the larger issues will take care of themselves.

The same is true on the web, the easier and simpler you make it for visitors to find the information they are looking for, including something as simple as a phone number on the homepage, the better your results will be.</description>
		<content:encoded><![CDATA[<p>Tom, great post and excellent advice.  It&#8217;s like &#8220;looking after he pennies&#8221; &#8211; take care of the simple things and the larger issues will take care of themselves.</p>
<p>The same is true on the web, the easier and simpler you make it for visitors to find the information they are looking for, including something as simple as a phone number on the homepage, the better your results will be.</p>
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		<title>By: Michele Miller</title>
		<link>http://www.marketingbeyondadvertising.com/2009/12/could-customer-hoop-jumping-be-robbing-you-blind/comment-page-1/#comment-1272</link>
		<dc:creator>Michele Miller</dc:creator>
		<pubDate>Wed, 02 Dec 2009 19:08:53 +0000</pubDate>
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		<description>Great post, Tom.  I think you could teach a class on getting business owners just to look for the barriers they&#039;re putting up, and it would sell out!  At least I hope it would... business owners would be foolish not to learn from this.</description>
		<content:encoded><![CDATA[<p>Great post, Tom.  I think you could teach a class on getting business owners just to look for the barriers they&#8217;re putting up, and it would sell out!  At least I hope it would&#8230; business owners would be foolish not to learn from this.</p>
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