Comments on: What You Are Saying And Who You Are Being http://www.marketingbeyondadvertising.com/2009/12/what-you-are-saying-and-who-you-are-being/ Accelerate your credibility to drive more traffic, sales and word-of-mouth Tue, 07 Sep 2010 01:19:53 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Walter http://www.marketingbeyondadvertising.com/2009/12/what-you-are-saying-and-who-you-are-being/comment-page-1/#comment-1297 Walter Thu, 10 Dec 2009 01:33:39 +0000 http://www.marketingbeyondadvertising.com/?p=604#comment-1297 Trust is important in any facets of our interactions. If there's a conflict between words actions, doubts ensues. This is a simple truth few understood. :-) Trust is important in any facets of our interactions. If there’s a conflict between words actions, doubts ensues. This is a simple truth few understood. :-)

]]> By: Dennis Collins http://www.marketingbeyondadvertising.com/2009/12/what-you-are-saying-and-who-you-are-being/comment-page-1/#comment-1293 Dennis Collins Wed, 09 Dec 2009 10:57:06 +0000 http://www.marketingbeyondadvertising.com/?p=604#comment-1293 "One of the deadliest credibility killers in communication is conflict between what you are saying and who you are being." Maybe Tiger Woods and his handlers should read you blog and your book. Fat chance. Arrogant people (and brands) like Tiger think they can fool all the people all the time. Eventually "who you are being" trumps what you are saying. Why is it that some think that their words and deeds don't have to be in alignment? How many of the small business owners that I work with don't get this? The public is not stupid. They will eventually judge you on your actions, not your words. And be assured, in our new open and transparent society, every action eventually becomes known. Tom, keep raising the credibility banner high. And thanks for your new book. It's an easy-to-read informative guideline that's at the heart of business success. “One of the deadliest credibility killers in communication is conflict between what you are saying and who you are being.”

Maybe Tiger Woods and his handlers should read you blog and your book. Fat chance.

Arrogant people (and brands) like Tiger think they can fool all the people all the time. Eventually “who you are being” trumps what you are saying.

Why is it that some think that their words and deeds don’t have to be in alignment?

How many of the small business owners that I work with don’t get this? The public is not stupid. They will eventually judge you on your actions, not your words.

And be assured, in our new open and transparent society, every action eventually becomes known.

Tom, keep raising the credibility banner high. And thanks for your new book. It’s an easy-to-read informative guideline that’s at the heart of business success.

]]> By: Practicing what you preach in political campaigns http://www.marketingbeyondadvertising.com/2009/12/what-you-are-saying-and-who-you-are-being/comment-page-1/#comment-1289 Practicing what you preach in political campaigns Tue, 08 Dec 2009 17:54:13 +0000 http://www.marketingbeyondadvertising.com/?p=604#comment-1289 [...] political campaigns Dec.08, 2009 Leave a Comment Subscribe to our RSS feed for campaign advice! Great post today on Marketing Beyond Advertising, one of my favorite blogs.  Tom Wanek makes a good point about why [...] [...] political campaigns Dec.08, 2009 Leave a Comment Subscribe to our RSS feed for campaign advice! Great post today on Marketing Beyond Advertising, one of my favorite blogs.  Tom Wanek makes a good point about why [...]

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