Monday Morning Quote: David Ogilvy And The Goal Of Advertising

Mon, Feb 1, 2010

Monday Morning Marketing Quote


Today, I’m kicking off a new series on my blog called, Monday Morning Quote. My thought is to ease you into the workweek with a quote that relates to your marketing and advertising. I’ll briefly discuss the quote and explain the wisdom behind it.

Today’s quote is from legendary advertising executive David Ogilvy, and discusses the goal of advertising. Have a great week!

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This post was written by:

Tom Wanek - who has written 113 posts on MarketingBeyondAdvertising.com.


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  • Thanks everyone!
  • Tom, I already love this series (and not just because of the book behind your head). :-) Brilliant idea - great quotes and a brief take on them from you. Just the right amount of time, and the seed we all need to get planted inside our brains for the week ahead. Fantastic! Can't wait for upcoming "WanekCasts."
  • Nice. You got me thinking....

    Cheers Tom
  • Congratulations on progressing your content delivery. You're going far. Looking forward to more!
  • Glad everyone enjoyed the quote. Ogilvy is timeless, Charlie. And I'll give some thought to monetizing the shelf space. ;-)
  • Dave Lofranco
    Well done Tom. Clever approach. There's room for product placement on those shelves behind you!
  • Great idea. Great quote too. So much of Ogilvy is timeless. I'm with Tim, though. Monetize that shelf space!
  • Awesome. Thanks Tom!
  • Thanks, Tim. That's my autographed copy of the soccer mom myth. It would take some big bucks for me to remove it!
  • Great idea, Tom. Plus, you can sell that Soccer Mom Myth shelf space positioning to authors!
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