Monday Morning Quote: Retie The Connections That Already Exist

· 18 Comments

Today’s edition of Monday Morning Quote discusses the wisdom of Al Ries and Jack Trout from their marketing classic, Positioning: The Battle for Your Mind, 20th Anniversary Edition. Have a great week!

Categories: Monday Morning Marketing Quote - Tags: , , , ,

  • http://www.paulstoltzfus.com/ Paul Stoltzfus

    Hey Tom, This video comes up on YouTube as private. Maybe that is not what you wanted?

  • http://www.paulstoltzfus.com Paul Stoltzfus

    Hey Tom, This video comes up on YouTube as private. Maybe that is not what you wanted?

  • http://www.brandingblog.com/ Dave Young

    Hey! Thanks for the shout-out on the bookshelf. We had a great anniversary.

  • http://www.MarketingBeyondAdvertising.com/blog/ Tom Wanek

    Thanks for the heads up, Paul! I changed it to shared.

  • http://www.brandingblog.com Dave Young

    Hey! Thanks for the shout-out on the bookshelf. We had a great anniversary.

  • Tom Wanek

    Thanks for the heads up, Paul! I changed it to shared.

  • http://www.wonderbranding.com/ Michele Miller

    Another great video tip, Tom. Ries and Trout were so far ahead of their time when it comes to tying in human behavior with branding. It’s great that they now have some scientific evidence to back it up.

    By the way – great feature on the bookshelf behind your head (Happy Anniversary to the Youngs!). I can see how your series could become addictive, just to see what new feature will be on the shelf each week!

  • http://www.wonderbranding.com Michele Miller

    Another great video tip, Tom. Ries and Trout were so far ahead of their time when it comes to tying in human behavior with branding. It’s great that they now have some scientific evidence to back it up.

    By the way – great feature on the bookshelf behind your head (Happy Anniversary to the Youngs!). I can see how your series could become addictive, just to see what new feature will be on the shelf each week!

  • http://www.MarketingBeyondAdvertising.com/blog/ Tom Wanek

    Dave, you’re welcome!

    Michele, thanks and I’m glad you enjoyed the tip. Yes, Ries and Trout were revolutionary. Oh no, now the pressure’s on to feature something new and different on the shelf each week! We’ll see what I can do ;)

  • Tom Wanek

    Dave, you’re welcome!

    Michele, thanks and I’m glad you enjoyed the tip. Yes, Ries and Trout were revolutionary. Oh no, now the pressure’s on to feature something new and different on the shelf each week! We’ll see what I can do ;)

  • http://www.admissionsblog.net/ Charlie Moger

    Great quote. Perceptual hooks on which to hang your branding. Syncs up perfectly with Immutable Law #3: Better to be first in the mind than first in the marketplace. Love the videos, Tom.

  • http://www.admissionsblog.net Charlie Moger

    Great quote. Perceptual hooks on which to hang your branding. Syncs up perfectly with Immutable Law #3: Better to be first in the mind than first in the marketplace. Love the videos, Tom.

  • http://newamericanmarketplace.com/ Dennis

    The bookshelf thing may become a “Where’s Waldo” type feature. Are you going to offer prizes for those who find the hidden image? Thanks for reminding me of Trout and Reis. I’ve used them as a foundation for a lot of what we still do in our business today. Good stuff.

  • http://newamericanmarketplace.com Dennis

    The bookshelf thing may become a “Where’s Waldo” type feature. Are you going to offer prizes for those who find the hidden image? Thanks for reminding me of Trout and Reis. I’ve used them as a foundation for a lot of what we still do in our business today. Good stuff.

  • http://whatmakesthemclick.net/ Susan Weinschenk

    Hi Tom,

    I’m new to your monday morning quote — this idea is great. I have a question for you… can you share how you record the video? the quality is really good. This isn’t just a webcam, is it?

    Thanks!

    Susan

  • http://whatmakesthemclick.net Susan Weinschenk

    Hi Tom,

    I’m new to your monday morning quote — this idea is great. I have a question for you… can you share how you record the video? the quality is really good. This isn’t just a webcam, is it?

    Thanks!

    Susan

  • http://www.MarketingBeyondAdvertising.com/blog/ Tom Wanek

    Hi, Susan.

    Welcome. Sure, I’d be happy to share how I record these video segments. Here’s the equipment I use:

    Camera: Flip Ultra HD on a standard tripod (standing 2-3 feet from me)
    Lighting: Bounce umbrella positioned at eye level to my right
    Editing Software: Mac’s iMovie ’09

    Hope that helps!

  • Tom Wanek

    Hi, Susan.

    Welcome. Sure, I’d be happy to share how I record these video segments. Here’s the equipment I use:

    Camera: Flip Ultra HD on a standard tripod (standing 2-3 feet from me)
    Lighting: Bounce umbrella positioned at eye level to my right
    Editing Software: Mac’s iMovie ’09

    Hope that helps!