Comments on: Monday Morning Quote: Retie The Connections That Already Exist

By: Tom Wanek

Tom Wanek — Tue, 09 Feb 2010 14:52:21 +0000

Hi, Susan.

Welcome. Sure, I’d be happy to share how I record these video segments. Here’s the equipment I use:

Camera: Flip Ultra HD on a standard tripod (standing 2-3 feet from me)
Lighting: Bounce umbrella positioned at eye level to my right
Editing Software: Mac’s iMovie ‘09

Hope that helps!

By: Susan Weinschenk

Susan Weinschenk — Tue, 09 Feb 2010 04:27:37 +0000

Hi Tom,

I’m new to your monday morning quote — this idea is great. I have a question for you… can you share how you record the video? the quality is really good. This isn’t just a webcam, is it?

Thanks!

Susan

By: Dennis

Dennis — Tue, 09 Feb 2010 01:05:30 +0000

The bookshelf thing may become a “Where’s Waldo” type feature. Are you going to offer prizes for those who find the hidden image? Thanks for reminding me of Trout and Reis. I’ve used them as a foundation for a lot of what we still do in our business today. Good stuff.

By: Charlie Moger

Charlie Moger — Mon, 08 Feb 2010 20:59:43 +0000

Great quote. Perceptual hooks on which to hang your branding. Syncs up perfectly with Immutable Law #3: Better to be first in the mind than first in the marketplace. Love the videos, Tom.

By: Tom Wanek

Tom Wanek — Mon, 08 Feb 2010 17:30:41 +0000

Dave, you’re welcome!

Michele, thanks and I’m glad you enjoyed the tip. Yes, Ries and Trout were revolutionary. Oh no, now the pressure’s on to feature something new and different on the shelf each week! We’ll see what I can do

By: Michele Miller

Michele Miller — Mon, 08 Feb 2010 16:22:58 +0000

Another great video tip, Tom. Ries and Trout were so far ahead of their time when it comes to tying in human behavior with branding. It’s great that they now have some scientific evidence to back it up.

By the way – great feature on the bookshelf behind your head (Happy Anniversary to the Youngs!). I can see how your series could become addictive, just to see what new feature will be on the shelf each week!

By: Tom Wanek

Tom Wanek — Mon, 08 Feb 2010 16:14:37 +0000

Thanks for the heads up, Paul! I changed it to shared.

By: Dave Young

Dave Young — Mon, 08 Feb 2010 16:14:32 +0000

Hey! Thanks for the shout-out on the bookshelf. We had a great anniversary.

By: Paul Stoltzfus

Paul Stoltzfus — Mon, 08 Feb 2010 16:02:39 +0000

Hey Tom, This video comes up on YouTube as private. Maybe that is not what you wanted?