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Modafinil For Sale, In this post, I’ll deconstruct the Dodge Challenger “Freedom” ad, and peel back its many layers of persuasion.

First Mental Image (FMI):


A Revolutionary era British soldier/scout running, Modafinil class, frantically, through a wooded trail; alerting his troop of the impending American attack.

The ad begins with captivating first mental image that leaves the viewer eagerly anticipating the story’s next scene. Clearly, Modafinil street price, you get the feeling something significant is about to happen. My Modafinil experience,

The Message:


American pride, power, innovation, low dose Modafinil, freedom and independence.

Oh, Buy cheap Modafinil, where to begin. I haven’t seen an ad this rich with emotion in a long, long time, Modafinil without prescription. So, let me give you five reasons why this ad roars, Modafinil For Sale.

5 Reasons Why the Dodge Challenger “Freedom” Message is Powerful and Persuasive


1.) Believability: Pay particular attention to the single line of copy delivered at the end of the ad, Order Modafinil no prescription, which reads, “Here’s a couple things America got right: cars and freedom.”

Now, most ad writers would have written the following line instead: “Here’s a couple things America got right: Dodge Challenger and freedom.”

Yes, purchase Modafinil online, it’s a subtle distinction. Modafinil recreational, But boasting about the Dodge Challenger would have only triggered a hefty dose of skepticism and rejection from the viewer.

The Dodge Challenger “Freedom” ad resists the allure of chest-thumping. It never once mentions the car by name; allowing the viewer to draw his own conclusions about the Challenger’s status in American automotive history, Modafinil duration. Modafinil For Sale, It’s a brilliant move that elevates the believability of the message.

2.) Absence of Clichés: The Dodge Freedom ad is refreshingly absent of automotive advertising clichés -- both in the form of copy and imagery. Modafinil online cod, First, there are no overt attempts to guilt-trip you into “Buying American.” Oh yes, the “Buy American” message is present, Modafinil maximum dosage, but it’s communicated by imbuing the viewer with American pride. Modafinil natural, Second, there’s no winding race track or road. Who needs pavement, where can i find Modafinil online. George Washington is driving his Dodge Challenger down a dirt hill, baby, Modafinil For Sale.

Finally, Modafinil used for, there’s no mention of the 5.7 liter Hemi engine with 475 horsepower packed under the hood. Nope... again, canada, mexico, india, the ad prefers to show rather than tell. Order Modafinil from mexican pharmacy, The power of the Hemi is demonstrated as it roars over the somber background music.

3.) Relevant Metaphor: Modafinil For Sale, Anchoring the Dodge Challenger to concepts such as power, freedom and independence perfectly aligns the ad’s message with the muscle car’s performance and heritage. The use of metaphor also resonates with the customer; speaking to his need to identify with and express these same emotions.

4.) Symbolism: Scenes from the Revolutionary War evoke strong emotions of patriotism and freedom in every American, Modafinil reviews.

And then there’s the undertone of American power vanquishing foreign invaders. Buy generic Modafinil, Recently, as you know, The Big Three U.S, Modafinil street price. Automakers were under attack from foreign car companies, Modafinil For Sale. This ad symbolizes the resurgence of American automakers who were nearly bankrupt and begging for a government bailout. Modafinil mg, 5.) Playfulness. Introducing the Dodge Challenger into a Revolutionary War battle speaks to the unconscious mind’s desire for fantasy. And I’ll bet my bottom dollar that most of us have imagined what it would be like to travel back in time, bringing with us a piece of modern technology, Modafinil over the counter. I know I have. Modafinil For Sale, My partner, Roy H. Order Modafinil from United States pharmacy, Williams, best describes the importance of playfulness in ad copywriting: “The left hemisphere of the brain wants facts, details, buy Modafinil online cod, descriptions and benefits. Modafinil treatment, Lefty is all about sequential logic and deductive reasoning. Lefty looks for loopholes and discrepancies and is full of doubt.

But the right hemisphere cares for none of that. The right half of the brain is where fantasy lives. And Righty doesn’t know fact from fiction.

If you merely exaggerate, buying Modafinil online over the counter, your customer’s left brain will shoot your claims full of holes. But if you go beyond mere exaggeration – so far beyond it that the left brain knows you’re just clowning – the right brain will happily embrace your glowing fantasy in all its positive glory.”

Let’s see, George Washington leading the attack while behind the wheel of a Dodge Challenger with an American flag proudly waving from the car’s passenger window, Modafinil For Sale. Fast shipping Modafinil, Yeah, I think the right brain knows we’re just clowning around.

Stylistic Signature:


Authentic looking Revolutionary War battle scene, herbal Modafinil. (That is, Cheap Modafinil no rx, up until the appearance of the Challenger.) Voices, barely audible, as the British troops prepare for battle, comprar en línea Modafinil, comprar Modafinil baratos. The somber violin howling in the background only to be silenced by the roar of the Challenger’s Hemi engine -- a proxy for America’s power. Modafinil For Sale, I mean, what’s not to like. Modafinil steet value, But I find the music choice most interesting. It certainly presents a twist that elevates the viewer’s interest.

Most of us would have selected background music that struck a more upbeat and powerful tone.., buy Modafinil from mexico. something in alignment with the ad’s main message. Maybe the beating of a marching drum, for example, Modafinil For Sale. Generic Modafinil, After all, America’s power is being communicating here.

But the ad doesn’t go there, Modafinil no rx.

The somber violin music diverges from the ad’s other layers of communication. Modafinil australia, uk, us, usa, It’s the kind of eerie music that would typically accompany a disaster scene, or a hero’s death. Modafinil For Sale, But the serious tone of the violin perfectly balances the playfulness of watching George Washington behind the wheel of the Dodge Challenger.
Somehow it all comes together and works beautifully.

Last Mental Image (LMI):


American power pushes back the foreign invaders into full retreat.

What better spokesperson for a message communicating American pride, power, freedom and independence than George Washington.

Conclusion:


Gawd, I love this ad. It does everything right... it breaks conventional wisdom, it shows rather than tells, and it speaks directly to the viewer’s established beliefs, Modafinil For Sale.

That’s one heck of a compliment, since, as many of you know, I prefer simple and direct advertising messages. Generally speaking, your customer is too distracted to give you the attention needed to communicate a message so heavy with deeply layered messages. And frankly, there are few among us that can pull off an ad as clever, creative and relevant as the Dodge Challenger “Freedom” ad.

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  • Rob Wallis

    Man that IS powerful. Thanks for sharing this, as it is the first time I have seen it. The juxtaposition of the somber violin, at first kind of annoying, fits well as you said with the image of Washington driving a Challenger (Wha?)

    A couple of things I noticed about this ad, and most really good ads, is (1) you don’t know what’s going to happen, so (2), you keep watching to find out. I feel like the good ads make you ask (in the beginning) “Where are they going with this?”

    Rob

  • Mike

    Tom,
    question, as far as the mind frame of positioning, is Dodge trying to use “Freedom” in the same way Harley Davidson uses freedom as a lifestyle? Are they trying to convey that driving a Dodge Challenger is having a sense of freedom and is this the physiographic person they are going for?
    Thanks,
    Mike

  • http://www.MarketingBeyondAdvertising.com/blog/ Tom Wanek

     Rob, thank you for your reply. I agree, especially with your second point. It’s nice when everything falls into place and the message is clear at the end.

  • http://www.MarketingBeyondAdvertising.com/blog/ Tom Wanek

    Hi, Mike. Sorry for the slow response. Yes, I believe that the Dodge Challenger shares many of the same traits as Harley Davidson, and that’s the type of person the company is trying to identify with. ;)

  • Pingback: Tom Wanek - Come far ruggire di passione il cuore dei vostri clienti per il vostro marchio: anatomia dello spot “Frredom” del Dodge Challenger - ideawebitalia

  • http://www.freshome.com/ Mihai

    Love the Symbolism part !