Buy Lorazepam Without Prescription, Today, I deconstruct the Honda Odyssey “The Van Beckons” Ad, and together we’ll learn why your message must resonate with your customer in order to drive sales. Miss the mark, Lorazepam class, even by a smidgen, and you’re in big, BIG trouble, purchase Lorazepam online.
First Mental Image (FMI):
Average Joe walking out of a supermarket, Lorazepam price, late in the evening, carrying a bag of groceries. While standing in the parking lot, where can i cheapest Lorazepam online, our main character finds himself mesmerized by the Honda Odyssey minivan, Lorazepam recreational, which happens to be in full rock concert mode.
Yes, the FMI surprises and grabs your attention. But that’s about it, purchase Lorazepam for sale, because, Discount Lorazepam, as you’ll soon learn, the ad’s message falls short of hitting the mark.
Jam-packed with high-tech wizardry, the Honda Odyssey minivan obviously rocks, and is cool to drive.
Creative and entertaining, Buy Lorazepam Without Prescription. Yes, where to buy Lorazepam. But there are two crushing reasons why the ad’s message fails to persuade. Rx free Lorazepam,
2 Crushing Reasons Why the Honda Odyssey “The Van Beckons” Message Fails to Persuade:
1.) The ad answers a question no one was asking. The message is a HUGE disconnect for the viewer. I mean -- who buys a minivan because it’s cool. Not a soul. Buy Lorazepam Without Prescription, Moms and dads buy minivans because they’re practical and affordable. Well, buying Lorazepam online over the counter, most dads are probably dragged along for the ride. Lorazepam cost, (Ladies, I’m only joking ;) ) And never mind, for the moment, fast shipping Lorazepam, that the Touring Elite model shown in the commercial is priced at $43, Buy Lorazepam online cod, 250. Ouch!
Frankly, minivans are anything but sexy -- even when you consider the Odyssey’s high-tech wizardry, Lorazepam overnight. Hey, Lorazepam natural, we’re not talking about driving a Ferrari, okay. And there’s absolutely nothing Honda -- or any other car company -- can do to dress up a minivan and make it sexy to drive, Buy Lorazepam Without Prescription. Nadathing.
I’m sure you’ve heard of the old adage, Lorazepam schedule, “You can put lipstick on a pig, Lorazepam dose, but it’s still a pig.”
Now, I’m not suggesting that the Honda Odyssey is a bad product. Nor do I intend to offend any minivan drivers out there, order Lorazepam from mexican pharmacy. I’m just saying you can’t arm-twist your customer into believing that your product is something it’s clearly not. Lorazepam for sale, Think I’m wrong.
Here are a handful of viewer comments about the commercial that I found on the Internet:
- Buy Lorazepam Without Prescription, ddrhero says, “This guy's in some deep s#!t. He’s already is so castrated by his hell-spawn of a wife that he finds a minivan exciting, NOW he dropped the milk, buy no prescription Lorazepam online. she's gonna f#&@in’ kill him!”
- Abandoned Ship adds, Lorazepam trusted pharmacy reviews, “I would NEVER buy/drive a van. If you put a gun to my head tho, this is what I would buy.”
- Knightsport wisely advises, kjøpe Lorazepam på nett, köpa Lorazepam online, “Save yourself. Lorazepam from mexico, Van abstinence is the way, the truth and the light. Amen.”
- GoLowDrew says, “Since I'm married, nothing that adventurous for me, Buy Lorazepam Without Prescription. However, about Lorazepam, I do take my power-nap in the afternoon sometimes to help me get through the 2nd half of the work day.”
Heard enough. Get Lorazepam, I rest my case.
2.) Creativity comes at the expense of clarity. Judas Priest music rockin’... pyrotechnics.., online buying Lorazepam hcl. Buy Lorazepam Without Prescription, special effects (Did you catch the van transforming into a black panther, and Redemption road listed on the navigational system?).
Clearly, Lorazepam brand name, the Honda Odyssey “The Van Beckons” ad worships at the altar of creativity -- a decision that lowers the clarity of its message.
Sure, we catch a glimpse of the Odyssey’s DVD players, where can i order Lorazepam without prescription, and its navigation system. Lorazepam blogs, But is there a point of differentiation that makes these gadgets worth mentioning.
Clearly, australia, uk, us, usa, we need more details than visuals can provide. Lorazepam images, But the ad’s creativity gets in the way.
Last Mental Image (LMI):
The van beckons like no van before. The technology-packed, Lorazepam duration, all-new Honda Odyssey.
Not a bad last mental image -- if the message wasn’t so off target. Buy Lorazepam Without Prescription, It’s worth noting that the LMI does a nice job circling back to the idea introduced by the FMI. Purchase Lorazepam online no prescription,
The ad has all the qualities of a chest-thumping, head-bobbin’, lighters-waving-in-the-air rock concert:
Judas Priest music blaring, buy Lorazepam no prescription.
Pyrotechnics. Online buying Lorazepam, Special effects.
The only thing that’s missing is a plastic cup of $8 draft beer... and, well, a car that matches the defining characteristics of a rock concert, Buy Lorazepam Without Prescription.
This ad would have been more appropriate if the it were promoting the Dodge Challenger with its roaring Hemi engine. It just proves that unless you nail the message -- nothing else matters.
Last time, with the Domino’s “Rate our Chicken” ad, we learned how a credible and relevant message can rescue an ad from a weak first and last mental image.
But persuasion cannot be achieved the other way around. In other words, an irrelevant message will never persuade -- no matter the strength of your first and last mental image.
Never forget that the purpose of advertising is to make the cash register ring. And as I’ve said before, you can create the most entertaining ad in the world, but if you’re not speaking to the customer’s felt need, you won’t sell a lick of product. End of story..
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