Monday Morning Quote: Your Marketing Strategy Is Frequency Dependant

With today’s Monday Morning Quote, author and marketing consultant, Tom Wanek, shares a quick marketing tip from Robert Wright, author of The Moral Animal: Why We Are, the Way We Are. Today’s quote discusses the limitations of you marketing strategy.

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Monday Morning Quote: Simplify The Complex

In this Monday Morning Quote, author and marketing consultant, Tom Wanek, shares a two-minute marketing tip from the wisdom of neuroscientist Jonah Lehrer, author of How We Decide. Today’s quote discusses simplicity in marketing and its effect on consumers.

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7 Steps to Setting-Up Your Own Image Depot

I’m a big proponent of stockpiling your own collection of high-quality images as a marketing resource. You can never have enough.
Photos of your own customers and staff are best. Especially images that sparkle with candidness and authenticity. Please, junk those plastic-coated, staged photos. I promise, your customer can tell the difference between a phony and [...]

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Monday Morning Quote: Branding Is A Byproduct

In this Monday Morning Quote, author and marketing consultant, Tom Wanek, shares marketing wisdom from Bob Hoffman and his book, The Ad Contrarian. Today’s quote discusses what comes first when branding your company. Have a great week!

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Say Goodbye to Burger King’s Parade of Hype (Let’s Hope)

Sex-crazed young men across the nation will be sad to learn that Burger King will no longer torment the rest of us with its gimmickry, hoopla and hype.
Michele Miller recently commented on her WonderBranding blog that sliding sales have caused the head honchos at Burger King to finally wise-up and understand who buys their product. [...]

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