Last week marked the 100th birthday of David Ogilvy, legendary advertising executive. Nicknamed “The Father of Advertising,” Time called Ogilvy “the most sought-after wizard in today’s advertising industry.” It’s no secret that I’m a big, BIG fan of David Ogilvy, and have been heavily influenced by his words and wisdom. So to celebrate his 100th [...] Read more »
Old Spice Meets Blendtec
Yes, the Old Spice ‘The Man Your Man Could Smell Like’ campaign is a viral juggernaut. Still, it’s no match for Blentec who throws down the gauntlet with this spoof of the Old Spice guy. Watch the video, and swan dive into the strongest blender this side of Jupiter. It’s wickedly funny. Read more »
Are These The Best Commercials of 2009?
This week, The Association of Independent Commercial Producers (AICP) Award Show honored the best commercials of 2009. Winners included Old Spice, Snickers, PETA and FedEx. Watch the video above (courtesy of the Today Show) to view the commercials of all four winners. AICP President and CEO, Matt Miller, will also give you a bit of [...] Read more »
Do You Worship At The Altar Of Creativity?
While combing through a stockpile of YouTube videos, I found this recording of advertising legend David Ogilvy. Watch the video. Digest Ogilvy’s brilliance. Ogilvy’s message is aimed at direct response advertisers, urging them to save general advertisers from their “follies.” Look past, for the moment, the real purpose of this video, which is to rally [...] Read more »
Coca-Cola’s Feel Good Video: Branding Hit Or Miss?
The goal of branding is to be the company that the customer thinks of first — and feels best about — when their moment of need arises. That said, I really like this latest marketing approach from Coca-Cola. It certainly makes you feel good about the company. (And I’m a hardcore Pepsi drinker!) What are [...] Read more »
Powerful Ads are Like a Rhinoceros
Gair Maxwell recently shared this outrageous video (below) that parodies the pitfalls of group decision-making when designing a ‘Stop’ sign. Watch the video. It’s hilarious. Gair also observes that designers and consultants should have the courage to stand up to the bastardization of their work. And clients should realize when to back-off and allow the [...] Read more »
Tom is in high demand as a 
