Coca-Cola’s Feel Good Video: Branding Hit Or Miss?

The goal of branding is to be the company that the customer thinks of first — and feels best about — when their moment of need arises.
That said, I really like this latest marketing approach from Coca-Cola. It certainly makes you feel good about the company. (And I’m a hardcore Pepsi drinker!)
What are your thoughts? [...]

Continue reading...

Powerful Ads are Like a Rhinoceros

Gair Maxwell recently shared this outrageous video (below) that parodies the pitfalls of group decision-making when designing a ‘Stop’ sign. Watch the video. It’s hilarious.
Gair also observes that designers and consultants should have the courage to stand up to the bastardization of their work. And clients should realize when to back-off and allow the design [...]

Continue reading...