Advertising Techniques from MarketingBeyondAdvertising.com

Are These The Best Commercials of 2009?

10. June 2010

This week, The Association of Independent Commercial Producers (AICP) Award Show honored the best commercials of 2009. Winners included Old Spice, Snickers, PETA and FedEx.
Watch the video above (courtesy of the Today Show) to view the commercials of all four winners. AICP President and CEO, Matt Miller, will also give you a bit of insight [...]

The Carlin Ad-Speak Calculator: How Well Does Your Copy Stack Up?

27. May 2010

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Do your ads sound like ads? Do your ads boast about your superior service, your wide selection, or name the number of years you’ve been in business?
If so, you may be guilty of Ad-Speak.
Ad-Speak is language filled with plastic-coated words and clichéd phrases that deliver irrelevant information. Ambiguous claims and chest thumping give Ad-Speak its [...]

Do You Worship At The Altar Of Creativity?

25. March 2010

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While combing through a stockpile of YouTube videos, I found this recording of advertising legend David Ogilvy. Watch the video. Digest Ogilvy’s brilliance.
Ogilvy’s message is aimed at direct response advertisers, urging them to save general advertisers from their “follies.” Look past, for the moment, the real purpose of this video, which is to rally the [...]

Coca-Cola’s Feel Good Video: Branding Hit Or Miss?

15. January 2010

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The goal of branding is to be the company that the customer thinks of first — and feels best about — when their moment of need arises.
That said, I really like this latest marketing approach from Coca-Cola. It certainly makes you feel good about the company. (And I’m a hardcore Pepsi drinker!)
What are your thoughts? [...]

Powerful Ads are Like a Rhinoceros

10. July 2009

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Gair Maxwell recently shared this outrageous video (below) that parodies the pitfalls of group decision-making when designing a ‘Stop’ sign. Watch the video. It’s hilarious.
Gair also observes that designers and consultants should have the courage to stand up to the bastardization of their work. And clients should realize when to back-off and allow the design [...]