At random, I drew two names from those readers who correctly answered the following trivia question: Which legendary Madison Avenue advertising executive was responsible for creating the Avis “We Try Harder” campaign? Answer: Bill Bernbach So, without further delay, the two winners are (drum roll please!): lhpcol (no name given) Abey John Thank you to [...] Read more »
Win a FREE Copy of Michele Miller’s New Book “Unzipped: A Portable Guide To the Anatomy of the Female Customer”
“Women are not only different from men, they are different from each other. Slap pink on your packaging and base your marketing strategy on demographics, and you’ll fall flat on your face. Create a strategy that acknowledges the differences in women’s energy and time horizons, and you’ll capture her heart every time.” – Michele Miller [...] Read more »
On Your Market: Learn Time-Tested Marketing Principles
A the heart of every successful ad campaign lies powerful marketing principles that provide a focal point or axis around which all else revolves. Sadly, many business owners believe that marketing is about choosing the right tactics, or that social media is a panacea for a bad business. Complicating matters is the fact that you [...] Read more »
Come to Austin, Accelerate Your Marketing
The Wizard Academy offering a special offer on my two-day class, Marketing Beyond Advertising, scheduled to take place July 15th – 16th. Now you can sign-up for just $500 (normally $2,000). This includes a private room (2 days, 3 nights) and all your meals for FREE in Engelbrecht House, Wizard Academy’s amazing student mansion. My [...] Read more »
Join Me In Austin For Two Days Of Marketing Beyond Advertising
I love teaching in person. Especially when I don’t have to zip through my material at 200 mph. Interacting with students and helping them with their marketing is rewarding for me. That’s why I’m stoked to announce that on July 15 – 16th, Mike Dandridge and I will be teaching, “Marketing Beyond Advertising” at the [...] Read more »
Currencies That Buy Credibility: Book Release
Publication day has finally arrived! Currencies That Buy Credibility is now available for immediate order. My heartfelt thanks to those of you who already placed a pre-order. I hope that if you like the book, you’ll consider writing a review on Amazon. Want to learn more about what’s inside? Last week, Tim Miles interviewed me [...] Read more »
My New Book: Currencies That Buy Credibility
Many of you know that I’ve been writing a book for quite some time. Well, I’m happy to FINALLY announce the publication of my new book, Currencies That Buy Credibility. The official release date for the book is November 23rd, but you can place your pre-order on Amazon. Here’s the scoop: The believability of your [...] Read more »
Wizards on the Road
There’s some pretty scary stuff out there in the world — from salmonella-tainted peanut butter to terrorism and global warming. But this economy is a real nightmare. Hey, don’t panic! Simmer down for a bit. Before you run shrieking in horror, let’s look at the situation from a scientific viewpoint. Did you know there’s a [...] Read more »
Peeking Your Head Around the Corner
The new year is just around the corner. Can you believe it? But now is not the time to get all cozy and comfortable. Roll up your sleeves and wrap your arms around a business plan that will win against this stinkin’ economy and the big boys in your market for 2009 and beyond. Join [...] Read more »
Create a Master Blogging Plan to Gain More Customers
Does your marketing plan include blogging? If not, it’s time that it does. Blogging is a low-investment, high-impact method to win loyal customers. And mastering blogging and other social media tactics will grow your business – even in a turbulent economy. Haven’t got a clue how to get started? Join my partner and close friend, [...] Read more »
Tom is in high demand as a 
