Do You Own The Edge?

You are guided by a nervous system that is programmed to avoid risk and the pain of loss. And what you stand to lose or gain from your available choices impacts every decision you make.
Emotion is the driving force used by your nervous system to influence your decisions.
Feelings of fear and trepidation are triggered by [...]

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Are You Suffocating Your Customers With Choice?

As I’ve said before in greater detail, the brain’s decision making machinery is amazingly fragile. Working memory has a finite capacity. According to psychologist George Miller, the conscious brain can juggle only seven pieces of data at any one moment. Heaping on additional information quickly capsizes decision making.
Neuroscientist Jonah Lehrer observes, “Choices [...]

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Protecting What’s Yours

Remember last week when I recommended that you leverage your company’s assets full tilt? Well today, I strongly encourage you to protect what’s yours, and this starts with your domain name.
Do you own your company’s domain name?
Sounds like a silly question, right? Something you haven’t heard since the Internet Dark Ages of 1998.
But [...]

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How Are Your Actions Reinforcing The Customer’s Felt Need?

Uncovering the customer’s felt need and declaring your eternal devotion to a particular niche won’t automatically bring you riches.

Words, alone, are not enough.
Credibility is a necessary component of any powerful marketing strategy. And credibility is earned NOT from words you speak, but from the actions you take. To gain iron-clad credibility, your presence must be [...]

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How Are You Building Convenience Into Your Products Or Services?

Convenience is a powerful motivator in a busy world. We are naturally drawn to that which simplifies our lives.
So how are you building convenience into your products or services? And what are you charging for that convenience?

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