7 Steps to Setting-Up Your Own Image Depot

I’m a big proponent of stockpiling your own collection of high-quality images as a marketing resource. You can never have enough.
Photos of your own customers and staff are best. Especially images that sparkle with candidness and authenticity. Please, junk those plastic-coated, staged photos. I promise, your customer can tell the difference between a phony and [...]

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A Blog Worth Reading

Conventional wisdom explains that marketing to women is as easy as lumping female consumers into categories like mini-van driving “Soccer Moms” and sweater-knitting “Graying Grannies.”
Conventional wisdom is wrong.
Michele Miller — author of “The Soccer Mom Myth” — explains why these stereotypes and demographic marketing techniques lack persuasive punch. And over the years, Michele has taught [...]

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