What, exactly, does Tom do?
Marketing Strategy Development: At the heart of every successful ad campaign lies a powerful strategy - a focal point or axis around which all else revolves. For that reason, Tom begins by crafting your company’s core strategy. This typically involves Tom visiting your location to uncover essential facts about you, your business and competitive market.
Copywriting: Which first mental image provides your message with the greatest impact? Does your last mental image leave customers feeling good about your company, products or services? Does your copy frame the buying experience for the customer? Which words are most likely to persuade your customer to take action? What information should be left out? Whether you’re writing copy for an advertisement, brochure or website, your copy must account for every one of these factors. Tom uses these techniques -- and many more -- to write copy that persuades your customer’s to buy from you.
Media Buying: What will be the highest and best use of your advertising dollars? Tom will help you calculate your ad budget and negotiate a media buy that reaches the greatest number of customers for the least amount of dollars spent. Please note that Tom does not accept kickbacks from media suppliers. Any discounts are passed back to you, the client.
Website conversion and optimization: Does your website convert traffic into sales? Your website should do more than serve as a digital marketing brochure for your company. It should be your company’s most successful salesperson. Tom can provide recommendations for website layout, design and copy that will convert visitors into buyers.Companies in New Zealand, Australia, and the United States have hired Tom to grow their business. Grow yours. Contact Tom to schedule a time to discuss your business. We’ll see if there is a fit between our two companies. Other options: Tom is a professional speaker who loves to teach what he knows. He mixes his research and findings with exciting, relevant case studies to teach you how to grow your business. Learn more about Tom Wanek.