Today’s edition of Monday Morning Quote discusses marketing wisdom from the book, A Pattern Language: Towns, Buildings, Construction. Yes, this is a book about the architecture and design, but this quote is extremely relevant to your marketing efforts. Have a great week!

As we continue to explore methods to connect more deeply with your customers, I want to turn your attention to Toyota and the fragility of credibility and trust.
Make no mistake, selling a bushel of rotten apples will cripple any company’s credibility. But Toyota’s recent quality and recall headaches are especially devastating.
For more than three decades, [...]

Today’s edition of Monday Morning Quote discusses the wisdom of Al Ries and Jack Trout from their marketing classic, Positioning: The Battle for Your Mind, 20th Anniversary Edition. Have a great week!

Achieving top of mind awareness is getting tougher these days – even if you have something powerful to say.
The heart of the problem: It’s a noisy world. Five thousand advertisements ambush you and I daily (Yankelovich 2008). And many of these ads are saturated with ad-speak and hype, leaving consumers more than a bit overwhelmed.
So, [...]

Today, I’m kicking off a new series on my blog called, Monday Morning Quote. My thought is to ease you into the workweek with a quote that relates to your marketing and advertising. I’ll briefly discuss the quote and explain the wisdom behind it.
Today’s quote is from legendary advertising executive David Ogilvy, and discusses the [...]