As I’ve said before in greater detail, the brain’s decision making machinery is amazingly fragile. Working memory has a finite capacity. According to psychologist George Miller, the conscious brain can juggle only seven pieces of data at any one moment. Heaping on additional information quickly capsizes decision making.
Neuroscientist Jonah Lehrer observes, “Choices [...]

Are you engaging your website’s visitors on an emotional level?
Today’s Monday Morning Marketing Quote shares a tactic you can use to boost the performance of your website, and comes from Steve Garfield and his book, Get Seen: Online Video Secrets to Building Your Business.
“Why Put video on the web? Video allows you to tell a [...]

A the heart of every successful ad campaign lies powerful marketing principles that provide a focal point or axis around which all else revolves.
Sadly, many business owners believe that marketing is about choosing the right tactics, or that social media is a panacea for a bad business. Complicating matters is the fact that you [...]

Are you promising your customer the lowest total cost?
This edition of Monday Morning Marketing Quote discusses how to provide your customer with the best overall value. Today’s quote comes from Michael Treacy and Fred Wiersema and their classic marketing book, The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market.
“Lowest total [...]

Looking to escape the box and break from that writer’s block?
This edition of Monday Morning Marketing Quote discusses how to get your mind and body to the right space to spark your creativity. The quote is from Stephen Bayley and Roger Mavity and their book, Life’s a Pitch: How to Sell Yourself and Your Brilliant [...]