19. July 2010

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Monday Morning Marketing Quote: How to Spark Your Creativity

Looking to escape the box and break from that writer’s block?
This edition of Monday Morning Marketing Quote discusses how to get your mind and body to the right space to spark your creativity. The quote is from Stephen Bayley and Roger Mavity and their book, Life’s a Pitch: How to Sell Yourself and Your Brilliant [...]

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12. July 2010

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Monday Morning Marketing Quote: Repeat Your Winners

Are you discarding your advertising before its lost its potency?
Today’s Monday Morning Marketing Quote comes from legendary ad executive, David Ogilvy, and discusses measuring the success and failure of your advertising. The quote is taken from his classic marketing and advertising book, Ogilvy on Advertising.
“Repeat your winners. If you are lucky enough to write a [...]

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7. July 2010

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Come to Austin, Accelerate Your Marketing

The Wizard Academy offering a special offer on my two-day class, Marketing Beyond Advertising, scheduled to take place July 15th – 16th. Now you can sign-up for just $500 (normally $2,000). This includes a private room (2 days, 3 nights) and all your meals for FREE in Engelbrecht House, Wizard Academy’s amazing student mansion.
My co-instructor, [...]

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5. July 2010

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Monday Morning Marketing Quote: A Guide To Better Hiring

Are you hiring the right people for your company?
In this edition of Monday Morning Marketing Quote, the conversation centers around improving your customer’s delight factor by improving your hiring. Today’s quote is from author and retailer, Phil Wrzesinski and his book, Hiring & The Potter’s Wheel.
“There are three main types of clay, and you must [...]

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1. July 2010

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Protecting What’s Yours

Remember last week when I recommended that you leverage your company’s assets full tilt? Well today, I strongly encourage you to protect what’s yours, and this starts with your domain name.
Do you own your company’s domain name?
Sounds like a silly question, right? Something you haven’t heard since the Internet Dark Ages of 1998.
But [...]

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