Tom’s material is original, practical and easy-to-digest. Your organization will benefit from real-world case studies exploring examples from corporate giants to much smaller, owner-operated businesses.

Presentations and workshops range from 60-minutes to two full days. Contact us for fees and details.
 

Speaking Programs:

The 12 Most Common Mistakes In Advertising (A Wizard Of Ads Presentation)

So how do you make sense of it all? Marketing consultant Tom Wanek presents the 12 Most Common Mistakes in Advertising today, and explains how to improve your advertising to achieve better results.

1. The desire for instant gratification
2. Attempting to reach more people than your budget will allow
3. Assuming the owner knows best
4. Unsubstantiated claims 
5. Improper use of passive media 
6. Creating individual ads instead of campaigns 
7. Obedience to unwritten rules
8. Ignoring timing  
9. Over targeting 
10. Event-driven marketing 
11. Great production without great copy 
12. Confusing "response" with "results"

Keynote Presentation: 

The Six Currencies That Buy Credibility: How You Can Win Your Customer's Trust

Here's the bottom line: Customers will buy from you only after you win their confidence. But winning your customer's trust isn't free. It comes at a price. Tom Wanek will share with you the Six Currencies That Buy Credibility. This is a one-of-a-kind marketing presentation. We promise, you won't hear this material from anywhere else.

Session Key Points:

• Why marketing with ad-speak and hype is doomed.
• Proving actions are more believable than words.
• Learning marketing insights gained from nearly four decades of research into Animal Signal Theory.
• How to invest the Six Currencies That Buy Credibility. (Hint: Money is only one of the six.)
• Determining the strength of your message. 
• The Three Questions of Alignment: Ensuring your words and actions agree.

 Learn more about Tom Wanek.