Monday Morning Marketing Quote: Repeat Your Winners

Are you discarding your advertising before its lost its potency? Today’s Monday Morning Marketing Quote comes from legendary ad executive, David Ogilvy, and discusses measuring the success and failure of your advertising. The quote is taken from his classic marketing and advertising book, Ogilvy on Advertising. “Repeat your winners. If you are lucky enough to write a [...]

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Monday Morning Marketing Quote: The Sight Of Action

Today’s edition of Monday Morning Quote discusses marketing wisdom from the book, A Pattern Language: Towns, Buildings, Construction. Yes, this is a book about the architecture and design, but this quote is extremely relevant to your marketing efforts. Have a great week!

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Friday Fun: Wacky Wavy Inflatable Arm-Flailing Tube Man

Sometimes it’s good to just cut loose and have some fun. (But if your marketing looks anything like this, we really need to talk.) Enjoy the video (from the show, Family Guy) and have a great weekend! Big thanks to my friend Tamara for sharing this video.

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The Most Lethal Credibility Killer in Marketing

Most credibility killers in marketing are unintentional. And they often creep up when we’re overwhelmed or distracted. A few of the most common credibility killers are: The use of ad-speak, hype or unsubstantiated claims. The failure to meet the public’s expectations. The absence of transparency or accountability. But nothing will erode your credibility faster than intentionally attempting to hoodwink [...]

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The Wisdom of the Past

“Oh, don’t worry she won’t bite.” Yeah right. Does anyone really believe that? It’s a line I hear – without fail – at least once a week from enthusiastic dog owners as I jog through my neighborhood. And although it’s been 11 years since an angry German Shepherd sunk his teeth into my leg – an experience [...]

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