In this post, I’ll deconstruct the Dodge Challenger “Freedom” ad, and peel back its many layers of persuasion. First Mental Image (FMI): A Revolutionary era British soldier/scout running, frantically, through a wooded trail; alerting his troop of the impending American attack. The ad begins with Read more »
Please Tell Me This Wasn’t You
LinkedIn recently announced the 10 most overused buzzwords in LinkedIn profiles. Are you ready to have your socks knocked off by the greatest clichés for the brand called you? Ladies and gentlemen. Drum-roll please. Read more »
Monday Morning Marketing Quote: Repeat Your Winners
Are you discarding your advertising before its lost its potency? Today’s Monday Morning Marketing Quote comes from legendary ad executive, David Ogilvy, and discusses measuring the success and failure of your advertising. The quote is taken from his classic marketing and advertising book, Ogilvy on Advertising. “Repeat your winners. If you are lucky enough to [...] Read more »
Monday Morning Marketing Quote: The Sight Of Action
Today’s edition of Monday Morning Quote discusses marketing wisdom from the book, A Pattern Language: Towns, Buildings, Construction. Yes, this is a book about the architecture and design, but this quote is extremely relevant to your marketing efforts. Have a great week! Read more »
The Most Lethal Credibility Killer in Marketing
Most credibility killers in marketing are unintentional. And they often creep up when we’re overwhelmed or distracted. A few of the most common credibility killers are: The use of ad-speak, hype or unsubstantiated claims. The failure to meet the public’s expectations. The absence of transparency or accountability. But nothing will erode your credibility faster than [...] Read more »
The Wisdom of the Past
“Oh, don’t worry she won’t bite.” Yeah right. Does anyone really believe that? It’s a line I hear – without fail – at least once a week from enthusiastic dog owners as I jog through my neighborhood. And although it’s been 11 years since an angry German Shepherd sunk his teeth into my leg – [...] Read more »
Tom is in high demand as a 
