Advertising Techniques from MarketingBeyondAdvertising.com

On Your Market: Learn Time-Tested Marketing Principles

Sunday, August 1, 2010

A the heart of every successful ad campaign lies powerful marketing principles that provide a focal point or axis around which all else revolves. Sadly, many business owners believe that marketing is about choosing the right tactics, or that social media is a panacea for a bad business. Complicating matters is the fact that you [...]

Monday Morning Marketing Quote: Repeat Your Winners

Monday, July 12, 2010

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Are you discarding your advertising before its lost its potency? Today’s Monday Morning Marketing Quote comes from legendary ad executive, David Ogilvy, and discusses measuring the success and failure of your advertising. The quote is taken from his classic marketing and advertising book, Ogilvy on Advertising. “Repeat your winners. If you are lucky enough to write a [...]

Monday Morning Marketing Quote: The Importance Of Adding Contrasting To Your Marketing

Monday, June 14, 2010

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Are you framing the buying experience for your customers? In this edition of Monday Morning Marketing Quote, I discuss the importance of adding contrasting to your marketing and ad copy. Today’s quote is from Garr Reynolds and his book, Presentation Zen: Simple Ideas on Presentation Design and Delivery. “We are all wired to notice differences. We [...]

Are These The Best Commercials of 2009?

Thursday, June 10, 2010

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This week, The Association of Independent Commercial Producers (AICP) Award Show honored the best commercials of 2009. Winners included Old Spice, Snickers, PETA and FedEx. Watch the video above (courtesy of the Today Show) to view the commercials of all four winners. AICP President and CEO, Matt Miller, will also give you a bit of insight [...]

Do You Worship At The Altar Of Creativity?

Thursday, March 25, 2010

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While combing through a stockpile of YouTube videos, I found this recording of advertising legend David Ogilvy. Watch the video. Digest Ogilvy’s brilliance. Ogilvy’s message is aimed at direct response advertisers, urging them to save general advertisers from their “follies.” Look past, for the moment, the real purpose of this video, which is to rally the [...]