(This post is a continuation of our detailed look into the 13 strategic marketing questions that every marketer must answer.) What Are Your Company’s Core Values? Every successful brand is built upon a backbone of core values; those principles that you stand for, and oppose. And I’ll bet dollars to donuts that your business is [...] Read more »
Choosing Which Customers To Lose
Two weeks ago, online dating site BeautifulPeople.com made national news after it booted 5,000 members who gained a few extra pounds over the holidays. Yep, you read correctly. You see, the self-proclaimed sexiest website in the world maintains a high standard of beauty, and will grant you membership only if you are deemed to be [...] Read more »
Tom is in high demand as a 
