Are you concentrating your media efforts or diluting them? In this Monday Morning Marketing Quote, we discuss advertising and marketing media mix, and our expert advice comes from Bob Hoffman, advertising executive and author of The Ad Contrarian (PDF download). “The next thing you need to do is stop swinging wild. One of the mistakes [...] Read more »
Monday Morning Quote: Branding Is A Byproduct
In this Monday Morning Quote, author and marketing consultant, Tom Wanek, shares marketing wisdom from Bob Hoffman and his book, The Ad Contrarian. Today’s quote discusses what comes first when branding your company. Have a great week! Read more »
Boom Your Credibility: Reveal an Uncomfortable Truth
Scrambling for the next big idea to win more customers? Do yourself a favor: forget trying to cash in on the latest marketing craze. You’ll win more customers with a little openness and humility. Here’s why: Too many marketing messages sound phony, plastic and predictable. “Our prices can’t be beat.” “The largest selection of any [...] Read more »
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