Are you doing enough to strengthen your marketing message through the use of metaphor? Today’s Monday Morning Marketing Quote explains the importance of metaphor in marketing, and comes from George Lakoff and Mark Johnson and their book, Metaphors We Live By (Amazon affiliate link). “Moreover, metaphor is typically viewed as characteristic of language alone, a [...] Read more »
Monday Morning Quote: Branding Is A Byproduct
In this Monday Morning Quote, author and marketing consultant, Tom Wanek, shares marketing wisdom from Bob Hoffman and his book, The Ad Contrarian. Today’s quote discusses what comes first when branding your company. Have a great week! Read more »
Coca-Cola’s Feel Good Video: Branding Hit Or Miss?
The goal of branding is to be the company that the customer thinks of first — and feels best about — when their moment of need arises. That said, I really like this latest marketing approach from Coca-Cola. It certainly makes you feel good about the company. (And I’m a hardcore Pepsi drinker!) What are [...] Read more »
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