Deconstructing Ads: Why Burger King’s Breakfast Muffin Sandwich Ad Is Criminal

In this post, I’ll deconstruct Burger King’s “Breakfast Muffin Sandwich” ad, exploring why it fails to persuade, and how you can avoid making the same mistake.

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Say Goodbye to Burger King’s Parade of Hype (Let’s Hope)

Sex-crazed young men across the nation will be sad to learn that Burger King will no longer torment the rest of us with its gimmickry, hoopla and hype. Michele Miller recently commented on her WonderBranding blog that sliding sales have caused the head honchos at Burger King to finally wise-up and understand who buys their product. [...]

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Burger King’s Whopper of a Marketing Stunt

Have the folks over at Burger King lost their freakin’ minds? A meat-scented body spray. Seriously? I’m hoping this one’s a joke. For just $3.99, you can “Behold the scent of seduction with a hint of flame-broiled meat.” Sounds like something your dog might want to sniff. I’d love to have the inside dirt on how much [...]

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