Developing a persuasive message is the most difficult job a marketer must tackle. It requires having the courage and objectivity to see yourself and your customers real. For the moment, forget about who you aspire to be and consider who you are being today. Likewise, relying on your own interpretation of the customer’s felt need [...] Read more »
Connect With Tom
About Tom Wanek
Tom is in high demand as a speaker and marketing consultant. Businesses as far away as Australia fly Tom in to fix their marketing and hire him to speak. His book, Currencies That Buy Credibility, teaches the foundation that every smart marketer needs to know in order to create an exceptional experience for the customer. Learn more about Tom Wanek.
The Carlin Ad-Speak Calculator
Measure your copy for overuse of jargon and bland advertising terms.Test Your Ad Copy Now!
"Tom Wanek takes the often-overwhelming topic of basic marketing and boils it down into six actionable points. Once you read this book, you’re going to want to buy multiple copies for your staff and friends – I’m not kidding. This small business tome is timeless and would be a bargain at three times the price.” – Michele Miller, author of Unzipped
More about Currencies That Buy Credibility
