Monday Morning Marketing Quote: Why Social Media Needs To Be a Part Of Your Marketing

Are you getting involved, or are you being left in the dust? Today’s Monday Morning Marketing Quote talks about the importance of getting involved in social media, and comes from Frank Agin and Lewis Howes and their book, LinkedWorking: Generating Success on LinkedIn the Worlds Largest Professional Networking Website. “When you become actively involved, you create [...]

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Monday Morning Marketing Quote: Show Don’t Tell

Is showing part of your marketing strategy? This week’s edition of Monday Morning Marketing Quote shares a technique for speaking more credibly with your customers, and comes from Steve Cohen and his book, Win the Crowd: Unlock the Secrets of Influence, Charisma, and Showmanship “In my own work as an entertainer, I’ve found that the nonspoken suggestions [...]

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On Your Market: Learn Time-Tested Marketing Principles

A the heart of every successful ad campaign lies powerful marketing principles that provide a focal point or axis around which all else revolves. Sadly, many business owners believe that marketing is about choosing the right tactics, or that social media is a panacea for a bad business. Complicating matters is the fact that you [...]

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The Carlin Ad-Speak Calculator: How Well Does Your Copy Stack Up?

Do your ads sound like ads? Do your ads boast about your superior service, your wide selection, or name the number of years you’ve been in business? If so, you may be guilty of Ad-Speak. Ad-Speak is language filled with plastic-coated words and clichéd phrases that deliver irrelevant information. Ambiguous claims and chest thumping give Ad-Speak its [...]

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How Are Your Actions Reinforcing The Customer’s Felt Need?

Uncovering the customer’s felt need and declaring your eternal devotion to a particular niche won’t automatically bring you riches. Words, alone, are not enough. Credibility is a necessary component of any powerful marketing strategy. And credibility is earned NOT from words you speak, but from the actions you take. To gain iron-clad credibility, your presence must be [...]

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