Say Goodbye to Burger King’s Parade of Hype (Let’s Hope)

Sex-crazed young men across the nation will be sad to learn that Burger King will no longer torment the rest of us with its gimmickry, hoopla and hype. Michele Miller recently commented on her WonderBranding blog that sliding sales have caused the head honchos at Burger King to finally wise-up and understand who buys their product. [...]

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Toyota: The Fragility of Credibility And Trust

As we continue to explore methods to connect more deeply with your customers, I want to turn your attention to Toyota and the fragility of credibility and trust. Make no mistake, selling a bushel of rotten apples will cripple any company’s credibility. But Toyota’s recent quality and recall headaches are especially devastating. For more than three decades, [...]

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Building A Mosaic Of Trust

The 2010 Edelman Trust Barometer was released today, so I thought it might be good to highlight some of its key findings here. The Edelman Trust Barometer is an annual survey measuring the public’s trust for institutions (business and government) and the credibility of information sources. 2010 Edelman Trust Barometer Highlights:

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Choosing Which Customers To Lose

Two weeks ago, online dating site BeautifulPeople.com made national news after it booted 5,000 members who gained a few extra pounds over the holidays. Yep, you read correctly. You see, the self-proclaimed sexiest website in the world maintains a high standard of beauty, and will grant you membership only if you are deemed to be physically attractive. [...]

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Deepen Your Relationships: 11 Social Media Takeaways From Chris Brogan

During the past two days, I had the distinct pleasure of spending time with Chris Brogan at the Credibility Conversation conference in Elyria, OH. Chris’ presentation beautifully illustrated the importance of social networking, and I wanted to share a few insights from his talk. Here’s what I learned from Chris Brogan:

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