Monday Morning Marketing Quote: How To Create A Powerful Marketing Strategy

Today’s quote comes from Michael E. Porter and his book, On Competition, and discusses your marketing strategy and one often overlooked piece that’s critical to your success: Activities that move your business closer to your chosen niche.

Continue reading...

Proof That Domino’s Message Is Working

In a follow-up to my blog post, Yes, Our Pizza Sucks! Domino’s Latest Credibility Investment, I want to share with you evidence that the company’s gutsy marketing strategy is working. Take a look at the chart to the right. Notice that Domino’s stock price has nearly doubled since the launch of its marketing campaign. I know [...]

Continue reading...

Monday Morning Marketing Quote: Aligning What You Are Saying With Who You Are Being

In this Monday Morning Marketing Quote, we learn from Steven Pinker, best-selling author of How the Mind Works. Steven discusses the brain and it’s ability to detect inconsistencies. Together, we’ll learn how this applies to your marketing message.

Continue reading...

Do You Worship At The Altar Of Creativity?

While combing through a stockpile of YouTube videos, I found this recording of advertising legend David Ogilvy. Watch the video. Digest Ogilvy’s brilliance. Ogilvy’s message is aimed at direct response advertisers, urging them to save general advertisers from their “follies.” Look past, for the moment, the real purpose of this video, which is to rally the [...]

Continue reading...

How To Convince Customers That You Are The Superior Choice

How do you convince a skeptical public that your product or service is the superior choice? How do you inject believability into your marketing message without delivering the ho-hum claims and clichés that customers loathe and reject? You demonstrate confidence in your product or service with a credibility investment. Saddleback Leather Company brazenly dares you to compare [...]

Continue reading...