In this Monday Morning Marketing Quote, we learn from Steven Pinker, best-selling author of How the Mind Works. Steven discusses the brain and it’s ability to detect inconsistencies. Together, we’ll learn how this applies to your marketing message. Read more »
Do You Worship At The Altar Of Creativity?
While combing through a stockpile of YouTube videos, I found this recording of advertising legend David Ogilvy. Watch the video. Digest Ogilvy’s brilliance. Ogilvy’s message is aimed at direct response advertisers, urging them to save general advertisers from their “follies.” Look past, for the moment, the real purpose of this video, which is to rally [...] Read more »
How To Convince Customers That You Are The Superior Choice
How do you convince a skeptical public that your product or service is the superior choice? How do you inject believability into your marketing message without delivering the ho-hum claims and clichés that customers loathe and reject? You demonstrate confidence in your product or service with a credibility investment. Saddleback Leather Company brazenly dares you [...] Read more »
Say Goodbye to Burger King’s Parade of Hype (Let’s Hope)
Sex-crazed young men across the nation will be sad to learn that Burger King will no longer torment the rest of us with its gimmickry, hoopla and hype. Michele Miller recently commented on her WonderBranding blog that sliding sales have caused the head honchos at Burger King to finally wise-up and understand who buys their [...] Read more »
Toyota: The Fragility of Credibility And Trust
As we continue to explore methods to connect more deeply with your customers, I want to turn your attention to Toyota and the fragility of credibility and trust. Make no mistake, selling a bushel of rotten apples will cripple any company’s credibility. But Toyota’s recent quality and recall headaches are especially devastating. For more than [...] Read more »
Choosing Which Customers To Lose
Two weeks ago, online dating site BeautifulPeople.com made national news after it booted 5,000 members who gained a few extra pounds over the holidays. Yep, you read correctly. You see, the self-proclaimed sexiest website in the world maintains a high standard of beauty, and will grant you membership only if you are deemed to be [...] Read more »
Yes, Our Pizza Sucks! Domino’s Latest Credibility Investment
Are you willing to stand naked in front of your customers? Most business owners simply don’t have the courage. They prefer to turn a blind eye to any uncomfortable truths about their business. You know, those stomach-twisting characteristics or traits that might cause customers to bolt for the nearest competitor: Drawbacks to a product offering. [...] Read more »
B-Rolling Your Credibility Right Outta Here
Do you got that B-roll? If so, you may have little or no credibility. Take a look at this tongue-in-cheek video, and you’ll understand exactly what I mean. Enjoy! Read more »
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