I’m a big proponent of stockpiling your own collection of high-quality images as a marketing resource. You can never have enough. Photos of your own customers and staff are best. Especially images that sparkle with candidness and authenticity. Please, junk those plastic-coated, staged photos. I promise, your customer can tell the difference between a phony [...] Read more »
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About Tom Wanek
Tom is in high demand as a speaker and marketing consultant. Businesses as far away as Australia fly Tom in to fix their marketing and hire him to speak. His book, Currencies That Buy Credibility, teaches the foundation that every smart marketer needs to know in order to create an exceptional experience for the customer. Learn more about Tom Wanek.
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"Tom Wanek takes the often-overwhelming topic of basic marketing and boils it down into six actionable points. Once you read this book, you’re going to want to buy multiple copies for your staff and friends – I’m not kidding. This small business tome is timeless and would be a bargain at three times the price.” – Michele Miller, author of Unzipped
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