Yes, Our Pizza Sucks! Domino’s Latest Credibility Investment

Are you willing to stand naked in front of your customers? Most business owners simply don’t have the courage. They prefer to turn a blind eye to any uncomfortable truths about their business. You know, those stomach-twisting characteristics or traits that might cause customers to bolt for the nearest competitor: Drawbacks to a product offering. Gaps in knowledge [...]

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Inside Scoop Live Interview: Currencies That Buy Credibility

Last week, I had the pleasure of being interviewed by Irene Watson from InsideScoopLive.com. Irene and I discussed the foundational marketing principles found in my book, Currencies That Buy Credibility. Have a listen!

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Currencies That Buy Credibility: Book Release

Publication day has finally arrived! Currencies That Buy Credibility is now available for immediate order. My heartfelt thanks to those of you who already placed a pre-order. I hope that if you like the book, you’ll consider writing a review on Amazon. Want to learn more about what’s inside? Last week, Tim Miles interviewed me about the book’s [...]

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My New Book: Currencies That Buy Credibility

Many of you know that I’ve been writing a book for quite some time. Well, I’m happy to FINALLY announce the publication of my new book, Currencies That Buy Credibility. The official release date for the book is November 23rd, but you can place your pre-order on Amazon. Here’s the scoop: The believability of your company’s marketing [...]

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Walking the Walk

Street gangs use an initiation rite called a “beat in” to determine if an inductee is mentally and physically strong enough to become a member. Inductees must risk safety & well being by enduring a physical bashing from several gang members. Richard Davis, the founder of bulletproof vest manufacturer Second Chance®, proves the safety of his [...]

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