Currencies That Buy Credibility from MarketingBeyondAdvertising.com

Join Me In Austin For Two Days Of Marketing Beyond Advertising

Thursday, May 6, 2010

I love teaching in person. Especially when I don’t have to zip through my material at 200 mph. Interacting with students and helping them with their marketing is rewarding for me. That’s why I’m stoked to announce that on July 15 – 16th, Mike Dandridge and I will be teaching, “Marketing Beyond Advertising” at the Wizard [...]

Proof That Domino’s Message Is Working

Thursday, April 1, 2010

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In a follow-up to my blog post, Yes, Our Pizza Sucks! Domino’s Latest Credibility Investment, I want to share with you evidence that the company’s gutsy marketing strategy is working. Take a look at the chart to the right. Notice that Domino’s stock price has nearly doubled since the launch of its marketing campaign. I know [...]

How To Convince Customers That You Are The Superior Choice

Thursday, March 18, 2010

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How do you convince a skeptical public that your product or service is the superior choice? How do you inject believability into your marketing message without delivering the ho-hum claims and clichés that customers loathe and reject? You demonstrate confidence in your product or service with a credibility investment. Saddleback Leather Company brazenly dares you to compare [...]

Thumbs Up For Currencies That Buy Credibility

Tuesday, March 16, 2010

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My book, Currencies That Buy Credibility, just received a wonderful review from Holly Buchanan on her blog, Marketing to Women Online. Read the review. Oh, and for those of you who don’t follow Holly, I recommend that you start. Holly has a brilliant mind, and offers insights that can be successfully applied to your marketing. Holly Buchanan [...]

Yes, Our Pizza Sucks! Domino’s Latest Credibility Investment

Tuesday, January 12, 2010

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Are you willing to stand naked in front of your customers? Most business owners simply don’t have the courage. They prefer to turn a blind eye to any uncomfortable truths about their business. You know, those stomach-twisting characteristics or traits that might cause customers to bolt for the nearest competitor: Drawbacks to a product offering. Gaps in knowledge [...]