Many of you know that I’ve been writing a book for quite some time. Well, I’m happy to FINALLY announce the publication of my new book, Currencies That Buy Credibility. The official release date for the book is November 23rd, but you can place your pre-order on Amazon. Here’s the scoop: The believability of your [...] Read more »
Walking the Walk
Street gangs use an initiation rite called a “beat in” to determine if an inductee is mentally and physically strong enough to become a member. Inductees must risk safety & well being by enduring a physical bashing from several gang members. Richard Davis, the founder of bulletproof vest manufacturer Second Chance®, proves the safety of [...] Read more »
Peeking Your Head Around the Corner
The new year is just around the corner. Can you believe it? But now is not the time to get all cozy and comfortable. Roll up your sleeves and wrap your arms around a business plan that will win against this stinkin’ economy and the big boys in your market for 2009 and beyond. Join [...] Read more »
Sending Powerful Messages: The Three Factors of Signal Strength
The Six Currencies of Credibility is an operating system designed to manage the signals your actions send. This is a valuable marketing tool since a strong signal can slice through the clutter of ad-speak; boosting your company’s credibility and persuading truth-thirsty customers to take the action you’d like them to take. But a word of [...] Read more »
The Stotting Gazelle – Practical Applications of Animal Signal Theory
Sensational copywriting brings sizzle, sparkle and shine to your advertising. The best marketers know this. Words cut with clarity. Words flutter the heart. Words awaken a slumbering imagination. But words without cost lack believability. And this lack of believability represents the dark side of our linguistic abilities. Speaking is a hallmark of human nature. No [...] Read more »
The Six Currencies That Buy Credibility
Little white lies never hurt a soul. Hmmm. Sounds like the justification of a charlatan, doesn’t it? In business, ad-speak is the kissing cousin of little white lies. Seemingly harmless. Swarming all around us. “We’ve got the lowest prices and best selection. Guaranteed.” “Service with a smile. Service you can count on.” “Trust us. We’ve [...] Read more »
Bikinis and Quitting Time
Mornington, Australia. Five-minutes-to-five. Three bikinis in hand. Checkout counter two feet away. “We close at 5 o’clock. You’ll have to leave now.”, ambushed the sales woman. Jaws agape. Words choking. Julie and her two daughters calmly place the merchandise back on the shelf and exit the seashore boutique. And one-hundred and three dollars walk out [...] Read more »
Tom is in high demand as a 
