Today, I deconstruct the Honda Odyssey “The Van Beckons” Ad, and together we’ll learn why your message must resonate with your customer in order to drive sales. Miss the mark, even by a smidgen, and you’re in big, BIG trouble. First Mental Image (FMI): Average Joe walking out of a supermarket, late in the evening, [...] Read more »
How Creativity and Entertainment Can Demolish Your Ad’s Ability to Convince: Deconstructing Honda Odyssey’s “The Van Beckons” Ad
Categories: Deconstructing Ads - Tags: Deconstructing Ads, Dodge Challenger, Domino's Pizza, Ford Sync, GM OnStar, Honda Odyssey, Marketing Message, Tom Wanek
How to Make the Heart of Your Customer Roar with Passion for Your Brand: Deconstructing The Dodge Challenger Freedom Ad
In this post, I’ll deconstruct the Dodge Challenger “Freedom” ad, and peel back its many layers of persuasion. First Mental Image (FMI): A Revolutionary era British soldier/scout running, frantically, through a wooded trail; alerting his troop of the impending American attack. The ad begins with Read more »
Categories: Deconstructing Ads - Tags: Adspeak, Advertising Techniques, Deconstructing Ads, Dodge Challenger, Marketing Message, Tom Wanek
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