Screaming Fire in a Crowded Theater: Marketing Ploys and Gimmicks

Relevancy is the filter used by the human brain to discount that which is unimportant. Without relevancy, even surprising facts won’t get through to the decision-making part of the brain. For marketers, this means that advertising ploys and gimmicks have a short shelf-life. Consider the humdinger of a marketing stunt put on by one Ford dealership in [...]

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