Simplifying the Flapjack All The Way To The Bank

Pancakes on Sunday morning is a Wanek family tradition. Nothing fancy, just your standard-issue pancake mix, some butter and a splash of maple syrup. Okay, okay, I admit it. Sometimes my wife, Lydia, throws in a small bag of chocolate chips for an added glucose kick. (Hey, it’s only one day a week.) But one thing is [...]

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Simplicity as a Marketing Strategy

The human brain is a masterpiece of nature. It has the ability to communicate a structured language, construct a classical concerto and calculate the origins of the universe. But for all it’s computational power, the brain’s decision making machinery is amazingly fragile. Working memory has a finite capacity. According to psychologist George Miller, the conscious brain can [...]

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