Today’s Monday Morning Marketing Quote discusses how to market to women. The quote is taken from the book, The Soccer Mom Myth, written by Michele Miller and Holly Buchanan. “Throw the stereotypes out…immediately. There really is no such thing as a Soccer Mom. Today’s society is so different from the way it was twenty years [...] Read more »
Thumbs Up For Currencies That Buy Credibility
My book, Currencies That Buy Credibility, just received a wonderful review from Holly Buchanan on her blog, Marketing to Women Online. Read the review. Oh, and for those of you who don’t follow Holly, I recommend that you start. Holly has a brilliant mind, and offers insights that can be successfully applied to your marketing. [...] Read more »
A Blog Worth Reading
Conventional wisdom explains that marketing to women is as easy as lumping female consumers into categories like mini-van driving “Soccer Moms” and sweater-knitting “Graying Grannies.” Conventional wisdom is wrong. Michele Miller — author of “The Soccer Mom Myth” — explains why these stereotypes and demographic marketing techniques lack persuasive punch. And over the years, Michele [...] Read more »
Tom is in high demand as a 
