Are you leveraging your assets full tilt? In this edition of Monday Morning Marketing Quote, I explain the danger of forcing your customers to dig for buried treasure. Today’s quote is from Gregory Burns and his book, Iconoclast: A Neuroscientist Reveals How to Think Differently. “When confronted with information streaming from the eyes, the brain [...] Read more »
Monday Morning Marketing Quote: Leveraging Your Assets Full Tilt
Categories: Monday Morning Marketing Quote - Tags: Gregory Berns, Iconoclast, Monday Morning Marketing Quote, Tom Wanek
Monday Morning Marketing Quote: Following The Herd
Today’s Monday Morning Marketing Quote discusses the brains tendency to follow the herd. The quote is taken from the book, Iconoclast: A Neuroscientist Reveals How to Think Differently, by Gregory Berns. “There is, of course, great value in belonging to a group. Safety in numbers, for one. But there is also a mathematical explanation for [...] Read more »
Categories: Monday Morning Marketing Quote - Tags: Gregory Berns, Iconoclast, Marketing Strategy, Tom Wanek
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