Are You Suffocating Your Customers With Choice?

As I’ve said before in greater detail, the brain’s decision making machinery is amazingly fragile. Working memory has a finite capacity. According to psychologist George Miller, the conscious brain can juggle only seven pieces of data at any one moment. Heaping on additional information quickly capsizes decision making. Neuroscientist Jonah Lehrer observes, “Choices [...]

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Monday Morning Quote: Simplify The Complex

In this Monday Morning Quote, author and marketing consultant, Tom Wanek, shares a two-minute marketing tip from the wisdom of neuroscientist Jonah Lehrer, author of How We Decide. Today’s quote discusses simplicity in marketing and its effect on consumers.

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Is Trust a Part of Your Marketing?

Trust is a vital part of persuasive communication. (Yes, I’m beating the ‘trust drum’ once again.) Without it, your message will be unremarkable and unconvincing. And as I’ve explained, investing one or more of the six currencies injects your marketing message with a strong dose of credibility, which leads consumers to anticipate a trustworthy buying [...]

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Simplicity as a Marketing Strategy

The human brain is a masterpiece of nature. It has the ability to communicate a structured language, construct a classical concerto and calculate the origins of the universe. But for all it’s computational power, the brain’s decision making machinery is amazingly fragile. Working memory has a finite capacity. According to psychologist George Miller, the conscious brain can [...]

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