Monday Morning Marketing Quote: What Your Customer Values

Have you become so distracted that you’re missing the point? In this edition of Monday Morning Marketing Quote, I’ll touch on a common oversight in marketing. I’ll also give a few research tips for determining your customer’s felt need. Today’s quote is from my partner, Mike Dandridge, and his book, The One-Year Business Turnaround. “Many businesses miss [...]

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Monday Morning Marketing Quote: Aligning What You Are Saying With Who You Are Being

In this Monday Morning Marketing Quote, we learn from Steven Pinker, best-selling author of How the Mind Works. Steven discusses the brain and it’s ability to detect inconsistencies. Together, we’ll learn how this applies to your marketing message.

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Friday Fun: Wacky Wavy Inflatable Arm-Flailing Tube Man

Sometimes it’s good to just cut loose and have some fun. (But if your marketing looks anything like this, we really need to talk.) Enjoy the video (from the show, Family Guy) and have a great weekend! Big thanks to my friend Tamara for sharing this video.

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Where’s The Conflict In Your Message?

Communication is powerful when actions and words agree. But credibility crumbles when there’s conflict between what you are saying and who you are being. The brain immediately recognizes any inconsistencies, and reacts by raising a bright red flag of disconnect and doubt. So cheap talk won’t win your customer’s loyalty or trust. But aligning your actions [...]

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