Marketing Strategy from MarketingBeyondAdvertising.com

Monday Morning Marketing Quote: What Is Your Referral Strategy?

Monday, August 30, 2010

Are you asking your customers for referrals? Today’s Monday Morning Quote is all about maximizing your revenue potential and comes from John Jantsch and his book, The Referral Engine: Teaching Your Business to Market Itself “If you truly believe that your products and services offer world-class solutions, then you are doing your customers a disservice by not [...]

Do You Own The Edge?

Thursday, August 26, 2010

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You are guided by a nervous system that is programmed to avoid risk and the pain of loss. And what you stand to lose or gain from your available choices impacts every decision you make. Emotion is the driving force used by your nervous system to influence your decisions. Feelings of fear and trepidation are triggered by [...]

Are You Suffocating Your Customers With Choice?

Wednesday, August 4, 2010

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As I’ve said before in greater detail, the brain’s decision making machinery is amazingly fragile. Working memory has a finite capacity. According to psychologist George Miller, the conscious brain can juggle only seven pieces of data at any one moment. Heaping on additional information quickly capsizes decision making. Neuroscientist Jonah Lehrer observes, “Choices [...]

On Your Market: Learn Time-Tested Marketing Principles

Sunday, August 1, 2010

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A the heart of every successful ad campaign lies powerful marketing principles that provide a focal point or axis around which all else revolves. Sadly, many business owners believe that marketing is about choosing the right tactics, or that social media is a panacea for a bad business. Complicating matters is the fact that you [...]

Monday Morning Marketing Quote: Why Lowest Price Isn’t Enough

Monday, July 26, 2010

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Are you promising your customer the lowest total cost? This edition of Monday Morning Marketing Quote discusses how to provide your customer with the best overall value. Today’s quote comes from Michael Treacy and Fred Wiersema and their classic marketing book, The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market. “Lowest total [...]