Come to Austin, Accelerate Your Marketing

The Wizard Academy offering a special offer on my two-day class, Marketing Beyond Advertising, scheduled to take place July 15th – 16th. Now you can sign-up for just $500 (normally $2,000). This includes a private room (2 days, 3 nights) and all your meals for FREE in Engelbrecht House, Wizard Academy’s amazing student mansion. My [...] Read more »

Where’s The Breakdown In Your Personal Experience Factor?

Last Thursday, I had the unfortunate experience of spending the day in a hospital lobby, anxiously waiting for my dad to come out of surgery. But other than the worrying part, the experience wasn’t all that bad. The lobby was inviting and comfortable with plenty of seating. And the hospital staff was helpful and compassionate. [...] Read more »

Monday Morning Marketing Quote: What Your Customer Values

Have you become so distracted that you’re missing the point? In this edition of Monday Morning Marketing Quote, I’ll touch on a common oversight in marketing. I’ll also give a few research tips for determining your customer’s felt need. Today’s quote is from my partner, Mike Dandridge, and his book, The One-Year Business Turnaround. “Many [...] Read more »

Join Me In Austin For Two Days Of Marketing Beyond Advertising

I love teaching in person. Especially when I don’t have to zip through my material at 200 mph. Interacting with students and helping them with their marketing is rewarding for me. That’s why I’m stoked to announce that on July 15 – 16th, Mike Dandridge and I will be teaching, “Marketing Beyond Advertising” at the [...] Read more »

Peeking Your Head Around the Corner

The new year is just around the corner. Can you believe it? But now is not the time to get all cozy and comfortable. Roll up your sleeves and wrap your arms around a business plan that will win against this stinkin’ economy and the big boys in your market for 2009 and beyond. Join [...] Read more »