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	<title>MarketingBeyondAdvertising.com &#187; Mike Drew</title>
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	<link>http://www.marketingbeyondadvertising.com</link>
	<description>Accelerate your credibility to drive more traffic, sales and word-of-mouth</description>
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		<title>Accelerate Your Book Marketing Success</title>
		<link>http://www.marketingbeyondadvertising.com/2008/11/accelerate-your-book-marketing-success/</link>
		<comments>http://www.marketingbeyondadvertising.com/2008/11/accelerate-your-book-marketing-success/#comments</comments>
		<pubDate>Sat, 01 Nov 2008 17:36:09 +0000</pubDate>
		<dc:creator>Tom Wanek</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Book Publishing 2.0]]></category>
		<category><![CDATA[Mike Drew]]></category>

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		<description><![CDATA[Determined to write that book rattling around in your noggin? Get up off your butt and go for it. But beware: being top dog takes more than gumption. You’ll have to win the hearts of your readers and master book marketing techniques.
The Book Publishing 2.0 course will help you do just that.   A few [...]]]></description>
			<content:encoded><![CDATA[<p>Determined to write that book rattling around in your noggin? Get up off your butt and go for it. But beware: being top dog takes more than gumption. You’ll have to win the hearts of your readers and master book marketing techniques.</p>
<p><a href="http://www.beneaththecover.com/2008/10/21/book-publishing-20-business-non-fiction/" target="_blank">The Book Publishing 2.0 course</a> will help you do just that.   A few weeks ago, I attended the inaugural Book Publishing 2.0 course at the Wizard Academy. Piece by piece, Mike Drew and his team of experts dissected the book writing process and explained how to tackle the book market.</p>
<p>Here’s just a sample of the golden nuggets I picked up:</p>
<ul>
<li>The 7 Myths of Book Publishing Industry</li>
<li>A sock-you-between-the-eyes book outlining process</li>
<li>Methods to identify and target my audience.</li>
<li>Building and launching a marketing platform</li>
</ul>
<p>Yes, Mike is a partner and a friend of mine. But that didn’t give him a free pass. Actually, it made things harder for him. In fact, I thought I had this book marketing thing licked prior to attending. A unique topic and a little elbow grease was all I needed. Puhleese.</p>
<p>With nearly 300,000 new titles being released each year; tackling the book market takes having Mike Drew on your team. Yes, you’re gonna work your butt off for three grueling days &#8211; but you’ll be rewarded with insider take-aways and ah-has at each and every turn.</p>
<p>Do yourself a favor: avoid a book marketing meltdown. Seize the opportunity and <a href="http://www.killingsacredcows.com/events/bookpublishing/sign-up/" target="_blank">sign up</a> for the second installment of the Book Publishing 2.0  course in Salt Lake City, Utah on November 6 &#8211; 8th. And let me know how it works out for you.
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