Are you framing the buying experience for your customers? In this edition of Monday Morning Marketing Quote, I discuss the importance of adding contrasting to your marketing and ad copy. Today’s quote is from Garr Reynolds and his book, Presentation Zen: Simple Ideas on Presentation Design and Delivery. “We are all wired to notice differences. [...] Read more »
7 Steps to Setting-Up Your Own Image Depot
I’m a big proponent of stockpiling your own collection of high-quality images as a marketing resource. You can never have enough. Photos of your own customers and staff are best. Especially images that sparkle with candidness and authenticity. Please, junk those plastic-coated, staged photos. I promise, your customer can tell the difference between a phony [...] Read more »
Tom is in high demand as a 
