Beauty Isn’t the Message

A recent blog post by Seth Godin called, “Beauty as a signaling strategy” had this to say: “Human beings have adopted this signaling strategy with a vengeance. I know a woman who is going to spend more than $9,000 having her hair styled in 2009 (hey, that’s less than $200 a week). Entire industries are based [...]

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Elevating Trust With Signaling

Because trust understands a language that does not rely on words, your customer’s brain operates on autopilot; scanning the horizon for unbiased, non-verbal clues it can use to reduce uncertainty, avoid risk and the pain of loss. Which means, your customers are skillfully programmed to avoid buyer’s remorse. And many of the non-verbal clues they [...]

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