Customer Hoop-Jumping Experience #1: I recently wrote about a soon-to-be-open Anytime Fitness center that’s losing a golden opportunity to sell memberships during pre-launch – all without spending a penny on traditional marketing or advertising. I recommended that the gym leverage its prime location by posting a phone number or website address along its storefront. A [...] Read more »
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About Tom Wanek
Tom is in high demand as a speaker and marketing consultant. Businesses as far away as Australia fly Tom in to fix their marketing and hire him to speak. His book, Currencies That Buy Credibility, teaches the foundation that every smart marketer needs to know in order to create an exceptional experience for the customer. Learn more about Tom Wanek.
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"Tom Wanek takes the often-overwhelming topic of basic marketing and boils it down into six actionable points. Once you read this book, you’re going to want to buy multiple copies for your staff and friends – I’m not kidding. This small business tome is timeless and would be a bargain at three times the price.” – Michele Miller, author of Unzipped
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